Role Overview We are looking for a Senior Content & Creative Lead who is a hands-on maker, a sharp storyteller, and obsessed with what makes people stop scrolling and install. You will own the creative and content engine across our portfolio of eight apps: shaping each app's voice, producing video (including AI-generated video) yourself, and building creatives that perform in paid channels. This is a high-visibility, player-coach role for someone who can set the content strategy and also open the editing timeline. You will partner closely with Growth, Performance Marketing, Product, and Design teams, and your work will be seen by millions of people every day. Key Responsibilities Content Strategy ■ Build and own the content strategy for each app, with a distinct voice and audience for each (for example, playful and social for Dosti and MastiPro, warm and devotional for Prabhuji, sharp and insight-led for CricSignal) ■ Plan content calendars around festivals, cricket tournaments and match days, creator moments, and trends ■ Define content pillars, formats, and hooks across Instagram,



YouTube Shorts, Facebook, WhatsApp, and in-app surfaces Dosti | DostiPro | MastiPro | FriendChat | Playroom | Openly | Prabhuji | CricSignal Page 2 ■ Build a repeatable system for turning one idea into many formats and languages Video & AI Creative Production ■ Script, shoot, and edit short-form videos, explainers, product demos, and social-first content ■ Create video at speed and scale using AI tools (such as Runway, Kling, Veo, HeyGen, ElevenLabs, or Midjourney) and document the workflows so the team can reuse them ■ Produce localised content in Hindi and regional languages ■ Keep testing new AI creative tools and fold the best ones into our production pipeline Performance Creative ■ Own the ad creative pipeline for Meta, Google (UAC), and YouTube: concepts, hooks, variations, and quick iteration ■ Work with the Performance Marketing team to read CTR, CVR, CPI, hook and hold rate, and

📌 Senior Content (Bengaluru)
🏢 Tamasha.live
📍 Bengaluru