Copywriter & Brand Strategist (Mumbai)

Copywriter & Brand Strategist (Mumbai)

12 Oct
|
Inara Digital
|
Mumbai

12 Oct

Inara Digital

Mumbai

About Inara Digital
Inara Digital is a strategy-first creative agency working with D2C, lifestyle, hospitality, wellness, and emerging brands. We don't believe positive brands are built through random content they're built through clear positioning, strong storytelling, and consistent communication.

We're looking for a Copywriter & Brand Strategist who can shape the voice of a brand through exceptional writing and strategic thinking.
If you're someone who loves writing, obsesses over words, enjoys understanding consumer psychology, and believes every caption, script, campaign, and headline should serve a purpose, this role is for you.
The Role
At its heart, this is a copywriting role.
You'll be responsible for writing the words that define how brands communicate whether that's a campaign headline, a founder's reel, a product launch, an Instagram carousel, a website, or a 60-second brand film.
But writing alone isn't enough.
You'll also be expected to think strategically. Every piece of copy should reinforce the brand's positioning, personality, and business goals.



You'll help shape content direction, messaging frameworks, campaign narratives, and the overall voice of the brands you work on.
You won't simply write content you'll decide what deserves to be communicated, why it matters, and how it should be communicated.
• What You'll DoWrite copy across social media, campaigns, advertisements, websites, landing pages, emailers, presentations, and other brand communication.
• Write scripts for brand shoots, advertisements, reels, founder videos, interviews, podcasts, and voiceovers, ensuring every script aligns with the brand's tone, messaging, and creative direction.
• Develop campaign concepts, messaging, and storytelling angles that solve business problems creatively.
• Build content strategies and monthly content calendars rooted in business objectives rather than trends alone.
• Define and maintain each brand's tone of voice, messaging pillars, and communication styl

📌 Copywriter & Brand Strategist (Mumbai)
🏢 Inara Digital
📍 Mumbai

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