About Sorry Sugar

Sorry Sugar is a modern, mass-premium beverage brand redefining everyday beverages with café-style drinks made using monk fruit, a naturally derived sweetener. Our products deliver great taste with zero added sugar and no artificial sweeteners.
With an omnichannel presence spanning D2C, online marketplaces, and cafés and kiosks across corporate offices and campuses, we are building a new-age beverage brand focused on taste, convenience, and mindful consumption.
As we expand our retail footprint, we are looking for driven professionals who want to grow with us and help build a strong operational foundation.

Job DescriptionWe are looking for a proactive and hands-on Assistant Food & Beverage Manager to oversee the day-to-day operations of our cafés and kiosks. The role will be responsible for managing frontline teams, maintaining operational standards, driving sales, controlling costs, and ensuring consistent product quality and customer experience across outlets.
The ideal candidate should have robust people-management skills, a commercial mindset,



and the ability to take ownership of on-ground operations while working closely with senior management.

Key Responsibilities

Operations & Compliance
• Oversee daily operations across cafés and kiosks.
• Ensure adherence to company SOPs, food safety, hygiene, and quality standards.
• Conduct regular outlet visits and resolve operational challenges.
• Ensure consistent product availability and smooth service across locations.

Team Management
• Manage staff hiring, onboarding, scheduling, attendance, and manpower planning.
• Train and supervise teams on product knowledge, service standards, and brand values.
• Conduct regular team briefings and performance reviews.
• Set weekly and monthly team targets and drive accountability.

Sales & Business Growth
• Drive monthly sales targets across assigned outlets.
• Develop sales strategies, promotions, upselling, and cross-selling initiatives.
• Analyse sales

📌 Assistant Food Beverage Manager (Gurugram)
🏢 Sorry Sugar
📍 Gurugram