Job Description – Performance Marketing Manager

Position: Performance Marketing Manager
Department: Digital Marketing
Experience: 2–5 years
Job Type: Full Time
Work Mode: Remote
About the Role

We are looking for a Performance Marketing Manager to plan, execute, monitor, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have strong analytical skills and hands-on experience in driving leads, conversions, and measurable business growth through paid advertising.

Key Responsibilities

* Develop and execute performance marketing strategies aligned with business goals.
* Plan and manage campaigns across Meta Ads, Google Ads, and other relevant platforms
* Manage campaign budgets and ensure efficient utilization of ad spend.
* Conduct audience, competitor, and market research to identify growth opportunities.
* Set up and optimize campaigns, audiences, placements, bidding, and budgets.
* Monitor key performance metrics such as CPL, CPA, CPC, CTR, CPM, ROAS, and conversions
* Continuously test and optimize ad creatives, copies, audiences,



landing pages, and campaign strategies.
* Analyze campaign data and identify opportunities to improve performance and ROI.
* Work closely with the Creative, Social Media, Content, and Sales teams to improve campaign outcomes.
* Track leads and conversions and coordinate with the sales team to monitor lead quality.
* Prepare weekly and monthly performance reports with actionable insights.
* Identify underperforming campaigns and take timely corrective actions.
* Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements

* 2–5 years of experience in performance marketing or paid media.
* Strong hands-on experience with Meta Ads Manager and Google Ads
* Good understanding of lead generation, conversion campaigns, retargeting, and funnel optimization.
* Robust analytical and data interpretation skills.
* Experience managing and optimi

📌 Performance Marketing Executive (Mumbai)
🏢 Infinite Thinking Solutions
📍 Mumbai