About Us:
greytHR is a leading HRMS (Human Resources Management System) company dedicated to simplifying and optimizing HR processes for
businesses of all sizes. We're passionate about creating intuitive, user-friendly, and cutting-edge solutions that empower organizations to focus on
their people.
Position Summary:
We are seeking an experienced and strategic Customer Marketing Manager to cultivate a strong community of loyal customers and amplify
their success as powerful social proof. This role is essential for building trust and credibility by developing authentic customer narratives,
managing all customer communications, and crucially, leveraging this high-value content to attract and convert new prospects into leads.
Key Responsibilities:
1. Customer Advocacy & Community
• Develop and manage a robust Customer Advocacy Program (e.g., reference program, testimonials, online reviews).
• Identify, recruit and nurture customer advocates to participate in PR opportunities, events, webinars and sales reference calls.
• Manage and grow the Customer Advisory Board (CAB)



or user community/forum to gather feedback, build relationships, and promote
peer-to-peer engagement.
• Track and report on key advocacy metrics, including participation rates and reference utilization.
2. Social Proof Content & Communication
• Lead the production of high-impact customer success stories, video testimonials, written case studies, and quote assets for use across all
channels.
• Manage and oversee all strategic customer communications, including the customer newsletter and other customer communication ensuring
a consistent and engaging customer experience.
• Develop and execute customer spotlight programs (e.g., webinars, blog posts, community features) showcasing customer ROI and best
practices.
3. Lead Generation with Customer Content
• Collaborate with the Digital team to strategically deploy customer content (case studies, testimonials, recorded webinars) as high-converting
assets in top-

📌 Customer Marketing Manager (Bengaluru)
🏢 Greytip Software Private
📍 Bengaluru