D2C Growth & Performance Marketing Executive
Location: Pune (Hadapsar)
Salary: ₹4–7 LPA
Experience: 2+ years
Work Mode: Onsite
Work Timings: 9:30 AM – 6:30 PM | Alternate Saturdays off
About FarmDidi
FarmDidi is a funded foodtech startup on a mission to empower 1 million+ rural women while bringing high-quality, authentic food products to Indian households.
We are building India's next Amul — rooted in purpose, driven by data, and built with relentless execution.
• #1 Pickle Brand on Amazon India
• Featured on Shark Tank India
• Backed by Samved VC, LetsVenture, Indigram Labs and IIM Calcutta
• Recognised by UNDP, NITI Aayog, Wharton Economic Forum, Maharashtra Government and MEITY
We are a small, ambitious team where every person has real ownership and directly contributes to building the company.
About the Role
We are looking for a D2C Growth & Performance Marketing Executive who can own the complete P&L; of our D2C business.
This is not just a performance marketing role.
You will own the commercial performance of the D2C business — including revenue,
Meta and Google advertising spends, customer acquisition, CAC, ROAS, AOV, conversion rate, contribution margin and profitability.
You should be someone who genuinely gets excited by Meta Ads, Google Ads, numbers and analysis.
You should enjoy looking at campaign data and asking:
• Why did CAC increase?
• Why did ROAS change?
• Which creative is actually driving conversions?
• Which audience is working?
• Where are customers dropping off?
• What changed from last week?
• What should we test next?
• Where is the next meaningful growth chance?
We are looking for someone who does not simply report numbers, but understands the story behind the numbers and converts analysis into action.
What You Will Own1. D2C P&L; Ownership
Own the overall performance and profitability of the D2C business, including:
• D2C revenue
• Customer acquisition
• Marketing spends
• CAC
• ROAS
• AOV
• Conversion rate
• Repeat purchases
• C
📌 Growth Executive Performance marketing (Pune)
🏢 FarmDidi
📍 Pune