The Quarry Editorial Content

- Write long-form editorial content, including material origin stories, quarry provenance narratives, geological history features, and design philosophy essays (500–1,200 words), with the authority and restraint of a published magazine piece.

- Write organic social content for The Quarry across Instagram, LinkedIn, and Pinterest—precise, restrained, and never promotional.

- Write and maintain website copy, including collection narratives, product descriptions, and every page that carries The Quarry's brand voice.

- Write campaign lines and campaign narratives for The Quarry.

Design First Editorial Content

- Write long-form content for Design First, including project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent in a warm, personal, and deeply informed voice.

- Write organic social content for Design First across Instagram, LinkedIn, and Pinterest—warm, design-led, and personally intimate in register.

- Write the founder narrative for Design First, expressing the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy as brand language.

- Write Design First's campaign concepts and copy, demonstrating the emotional intelligence and warmth that distinguish the brand from modular interiors competitors.

Cross-Brand Responsibilities

- Write copy for Meta and Google ad campaigns for both brands—restrained for The Quarry, warmly authoritative for Design First, and brand-led at all times.

- Write video and Reel scripts for both brands: brief, precise copy that does not sound scripted on camera.

- Develop email and outreach communications for both brands, including client follow-ups, event invitations, private viewing announcements, and institutional correspondence.

- Write client-facing proposals and presentation copy for both brands to publication quality.

- Write founder communications when required, including notes, statements, and institutional announcements in the Founder's voice rather than a generic brand tone.

- Co-author and maintain a Brand Voice Document for each brand, with two distinct documents and standards.





- Review outgoing written communication across both brands and flag tone or structure that is drifting from the relevant brand standard, with specific reasoning.

- Research deeply and translate unfamiliar subjects—such as geological history, Italian quarrying traditions, international design movements, and an architect's philosophy—into informed, readable copy.

What Skills We Are Looking For

Qualifications

- Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline.

- Portfolio quality takes precedence over formal qualifications; the work is the evidence.

Experience

- 10–12 years of professional writing experience; the portfolio is the definitive evidence of your application.

- Demonstrated range across long-form editorial, short-form social, campaign copy, and institutional writing, at a consistent quality level.

- Documented qualified exposure to luxury, architecture, design, art, or luxury hospitality through produced, published work.

- Experience maintaining a brand voice over an extended period, rather than only writing within someone else's voice.

- Understanding of SEO writing and brand-led writing as separate disciplines with distinct governing principles.

Architecture, Interiors & Material Vocabulary

- Strong working knowledge of materials language, including marble types, stone finishes, surface treatments, and the vocabulary architects use when specifying materials—essential for The Quarry content.

- Deep familiarity with interior design vocabulary, including room proportions, joinery, bespoke furniture terminology, and the language of luxury residential design—essential for Design First content.

- Understanding of the luxury lifestyle register and how luxury homes, bespoke interiors,



and design objects are covered in publications such as Architectural Digest, Wallpaper*, Elle Decor, and Financial Times How To Spend It.

Skills & Qualities

- Ability to maintain two distinct luxury brand voices simultaneously—this is the central skill and the first thing the portfolio will be assessed for.

- Restraint as a cultivated skill: knowing what not to say, when to stop, and when the image speaks for itself.

- Research depth: ability to write authoritatively about unfamiliar material after proper research, without the research showing.

- Editorial instinct: knowing when a piece needs cutting, when the opening is the third paragraph, and when the brief itself is wrong.

- A reading life that informs the writing, including design media, quality journalism, and literary non-fiction.

- Professional maturity: taking precise feedback constructively and using it to sharpen the work.

- Emotional maturity, ownership, and discretion—the operating standard in a founder-led, dual-brand luxury environment.

Tools & Platforms

- Google Workspace (Docs, Sheets, Drive)—mandatory for drafts, briefs, and brand voice documentation.

- CMS experience with WordPress or an equivalent platform, for uploading and maintaining website copy for both brands.

- Working familiarity with Meta Business Suite or Later for content scheduling.

- Semrush or Ahrefs at a reading level, to understand the keyword landscape without conflating SEO with brand-led writing.

- Notion, Asana, or an equivalent project management tool, for tracking the editorial calendar and content approval stages.

What We Offer

- Authorship of two distinctive luxury brand voices, simultaneously and with full creative ownership.

- Access to source material across two worlds: quarry journeys, rare geological histories, and leading design practitioners at The Quarry; bespoke luxury interior projects and design philosophy at Design First.

- A working environment where writing quality—not content volume—is the measure of success.

- The professional satisfaction of producing work that is read, remembered, and held to a high standard.

📌 SENIOR CONTENT WRITER / COPYWRITER (India)
🏢 One75mbhrm
📍 India