Responsibilities:

· Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.

· Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.

· Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.

· Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.

· Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.

· Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.

· Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.

· Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.





· Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.

· Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement.

Requirements:

· Bachelor's degree in Marketing, Communications, or a related field.

· 2 years of experience in email marketing or related digital marketing roles.

· Solid understanding of email marketing principles, best practices, and industry trends.

· Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

· Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

· Excellent written and verbal communication skills with a keen eye for detail.

· Basic HTML and CSS knowledge for email template customization is a plus.

· Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Skills:- Email Marketing, Communication Skills, Reporting and Mailchimp

📌 Email Marketing Specialist (Hyderabad)
🏢 Focus Softnet
📍 Hyderabad