Job description

You’re a copywriter and a creative thinker with a well-rounded portfolio that demonstrates work across creative disciplines and briefs. While writing is your primary craft, you enjoy seeing creative ideas take myriad forms and shapes. An ideal candidate for this role will be one who seeks the freedom that comes with attempting briefs that cut across films, digital/social, print and design opportunities.

What You’ll Be Doing

• Concept and build a explicit and concise creative worldview for the brand. This includes coming up with the big idea that serves as a take off point for the creative process, building a recognisable tone of voice and pushing this POV across creative opportunities such as integrated advertising campaigns, digital/social creativity, design projects among others.
• Pro-actively pitch original ideas that can help creatively leverage the digital-first nature of the audience landscape today. As an agency we want to raise our creative bar substantially. So you will be expected to champion higher order conceptual ideas for the brands we work on.



Think acts not ads; think entertainment not vanilla communications alone
• English is the primary language of communication for a majority of the brands we work on, and you are expected to have a complete command over every aspect of it (read: grammar, punctuation, phrasing etc).
• Aid the development and execution of creative ideas from inception through to completion and contribute to the content strategy of the brands we work on. This role needs you to take interest and ownership of the end creative product. You will need to partner and work with other creative stakeholders such as Planners/Account Managers, Content Strategists, Senior Copywriters, Art Directors, Production resources and others, to develop final form of the creatives

Essentials:

• We are looking for candidates with 4-6 years of copywriting experience preferably within an advertising, design, digital/social or mixed media cr

📌 Senior Copywriter (Mumbai)
🏢 Point of View Brandcom
📍 Mumbai