Job Description: Branding & Marketing ExpertCompany: Kefilo
Location: Bhubaneswar, Odisha
Role Type: Equity-Based Founding Team Position
Work Mode: In office
Commitment: 20–25 hours per week

About KefiloKefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, gut health, preventive wellness, and lifestyle transformation. We are building a Nutrition Intelligence Engine that combines nutrition science, personalized wellness programs, technology, and intelligent food manufacturing to deliver measurable outcomes.
We are looking for a Branding & Marketing Expert who can take ownership of building Kefilo's brand, reaching the right premium audience, strengthening product-market fit, and driving measurable customer acquisition and business growth in Bhubaneswar.

Key Roles & Responsibilities• Brand Strategy & Positioning: Build and execute Kefilo's brand identity, messaging, differentiation, and positioning as a premium NutritionTech and wellness transformation company.
• Marketing Strategy & Execution: Develop and execute practical,



results-oriented marketing campaigns to reach premium professionals, entrepreneurs, corporate communities, and other relevant customer segments in Bhubaneswar.
• Content & Digital Branding: Plan and coordinate high-quality content, founder branding, social media campaigns, customer transformation stories, testimonials, and educational content across relevant digital platforms.
• Customer Acquisition & Growth: Build and optimise marketing funnels, lead-generation campaigns, referral systems, and conversion strategies to generate qualified leads and paying customers.
• Ground-Level Marketing & Partnerships: Develop partnerships with corporates, coworking spaces, professional communities, doctors, clubs, and other relevant organisations to create customer acquisition opportunities.
• Product-Market Fit & Customer Insights: Research target audiences, understand customer objections, analyse feedback

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