Brand Strategist - Xpresso Global
Company: Xpresso Global

About the Role
The Brand Strategist will be responsible for developing and executing insight-driven brand and campaign strategies that effectively align business objectives with creative outputs. This role plays a critical part in shaping compelling brand narratives, ensuring consistency across all communication channels, and contributing to high-impact marketing campaigns and successful sales pitches. The position requires a balanced combination of analytical thinking, creativity, and cross-functional collaboration. Additional responsibilities may be assigned based on evolving business requirements.

Role Purpose
To drive insight-led brand and campaign strategies that bridge business objectives with creative execution, while maintaining consistency across all brand outputs and contributing to successful sales initiatives.

Primary Responsibilities

Brand & Campaign Strategy
• Develop brand positioning, architecture, and communication frameworks
• Translate business challenges into transparent strategic directions





• Generate actionable consumer, market, and cultural insights
• Define brand messaging, tone of voice, and campaign territories
• Collaborate closely with creative teams to guide concept and idea development

Secondary Responsibilities

Sales Pitch Strategy
• Interpret client briefs into compelling strategic narratives
• Develop structured pitch frameworks (problem → insight → idea → solution)
• Support sales teams in creating persuasive and impactful presentations
• Contribute to storytelling and differentiation within pitches

Tertiary Responsibilities

Strategy Implementation & Governance
• Provide clear strategic briefs to design, content, and digital teams
• Ensure all deliverables are aligned with the defined strategy
• Review and guide execution across all stages of development
• Act as the custodian of brand consistency across all outputs.

📌 Brand Strategist (Kozhikode)
🏢 Xpresso Global
📍 Kozhikode