Job Title: Assistant Manager – Performance Marketing (Google & Meta Ads)
Location: Gurugram
Job Type: Full-Time
Seniority Level: Mid level

About Us
Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health through education, transparency, and access to premium nutritional products.

Role Overview
We're looking for a hands-on performance marketer to own paid acquisition across Google Ads and Meta Ads. You'll run campaigns end to end, from setup and optimisation to reporting, while working closely with the Manager and cross-functional teams to scale profitable growth.

Key Responsibilities

Campaign Management
- Plan, launch, and optimise performance campaigns on Meta (Facebook/Instagram) and Google (Search, Shopping, Performance Max, YouTube, Display).
- Manage day-to-day bidding, budgets, audience targeting, and creative rotation to hit CAC, ROAS, and revenue targets.
- Run structured A/B tests on creatives,



audiences, copy, and landing pages, and scale the winners.
- Keep campaigns aligned with brand guidelines and overall marketing objectives.

Strategy & Planning
- Support the Manager in building channel-wise growth plans, KPIs, and performance targets.
- Identify new campaign opportunities, formats, and audiences across both platforms.

Analytics & Reporting
- Track and analyse key metrics (CTR, CPC, CPA, CAC, ROAS, AOV, conversion rate, LTV).
- Prepare daily, weekly, and monthly performance reports with transparent, actionable insights.
- Use GA4, platform dashboards, and Excel to find trends and recommend improvements.

Conversion Rate Optimisation (CRO)
- Work with design and product teams to improve landing pages, user flows, and conversion paths.
- Analyse funnel drop-offs and suggest fixes to lift conversion rates.

Budget Management
- Manage allocated monthly ad budgets across Google an

📌 Performance Marketing Specialist (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram