Content Marketing Specialist (B2B)Experience: 2 to 5 years
Key Responsibilities:
• Campaign Content: Create compelling content for marketing and outreach campaigns targeting B2B companies and e-commerce brands.
• Email & WhatsApp Marketing: Write newsletters, promotional messages, and outreach sequences designed to generate interest and leads.
• Website & Landing Page Copy: Develop persuasive content for Spoke's website, service pages, and campaign landing pages.
• Blog & Guest Post Editing: Review and improve articles for accuracy, relevance, originality, SEO, and overall editorial quality.
• LinkedIn Content: Write posts, newsletters, and thought-leadership content that builds credibility and engages business decision-makers.
• Reels & Short-Form Video Content: Research trends, develop content ideas, write engaging scripts, hooks, and storyboards for Instagram Reels, LinkedIn videos, and other short-form video campaigns. Collaborate with designers or video editors for production.
• Visual Content: Create supporting graphics for campaigns, newsletters,



and social media using Canva or Figma.
• Technical Understanding: Understand Webflow, Shopify, SEO, and website development sufficiently to communicate technical services and their business value.
• Content Research & Planning: Research target audiences, industry challenges, and competitor messaging. Manage content calendars and identify opportunities to improve engagement and lead generation.

Required Qualifications• Minimum 2 years of experience in content writing, editing, or content marketing.
• Solid copywriting skills across long-form, short-form, and campaign content.
• Experience writing scripts for Reels and short-form videos, including attention-grabbing hooks and storytelling.
• Demonstrated experience creating B2B marketing content.
• Strong editorial judgment and ability to review content for quality.
• Working knowledge of SEO and content optimization.
• Familiarity with Canva or Figma for creating ba

📌 Content Marketing Specialist (India)
🏢 Spoke Design Labs
📍 India