Position Description

Business Division

Agri Input

Department

Brand Sales

Location:

PAN India

Position Title

Regional In Charge

Level

M1-M2

Reporting To (Title)

Zonal In Charge

Position Purpose

The role holder will lead a team of territory in charges and is responsible for achieving the sales, collection and market penetration targets for the assigned region. The role is responsible for ensuring review and adherence to regional sales processes, dealer management, new product initiatives and promotion campaigns, coordination of stock availability through the depots, resolution of customer complaints and other escalated issues.

Strategic Responsibilities

• Provide inputs for Annual planning & budgeting exercise for the assigned region (for example, sales forecasts, current customer / dealer projections, new product sales, sales revenues by product category).
• Devise appropriate strategies / initiatives for achievement of target sales for the region.




• Identify & evaluate new dealerships and submit proposals to zonal manager to expand PI presence in the region / zone (for example, dealer capability, investment potential, cultural fit)
• Review and ensure implementation of new product initiatives and demand generation activities, in coordination with the Territory In Charges and Marketing Managers (for example, promotion campaigns, new product trainings, farmer meets, feedback on product trials)
• Represent the Business in external forums and associations, as required.

Operational Responsibilities

Sales & Operations Management

• Review and ensure compliance to sales processes in the region, as per procedure.
• Work with the Territory In Charges to resolve resource and budget constraints.
• Ensure communication of company policies, sales schemes, offers, credit processes etc., to the channel partners on a regular basis.
• Manage dealers/distributors in the region, including dealer performance and credit processes (for example, credit limits, credit process

📌 Regional Incharge (Kolkata)
🏢 PI Industries
📍 Kolkata