Digital Marketing Executive (B2B SaaS)
Location: Chennai
Experience: 3–5 Years
Employment Type: Full time

About the Role
We are looking for an experienced and results-driven Digital Marketing Executive to lead our digital marketing initiatives and support the growth of our SaaS products. The ideal candidate will have hands-on experience across the complete digital marketing ecosystem, including performance marketing, SEO, SEM, social media, content marketing, marketing automation, analytics, and lead generation.

This role requires someone who understands B2B SaaS marketing, customer acquisition, demand generation, and brand building, and can work closely with Product, Sales, Customer Success, Design, and external agencies to execute high-impact campaigns.

Key Responsibilities
Digital Marketing Strategy
• Develop and execute the company's digital marketing strategy aligned with business objectives.
• Build integrated digital campaigns that generate qualified leads and increase brand awareness.
• Plan and execute Go-to-Market (GTM) campaigns for new product launches and feature releases.




• Drive customer acquisition across domestic and international markets.

Performance Marketing
• Plan, execute, and optimize paid campaigns across:
• Google Ads
• LinkedIn Ads
• Meta Ads
• YouTube
• Display Networks
• Manage campaign budgets and maximize ROI.
• Monitor CPL, CAC, ROAS, CTR, conversion rates, and campaign performance.
• Conduct A/B testing for creatives, landing pages, and campaign messaging.

SEO & Organic Growth
• Develop and execute comprehensive SEO strategies.
• Conduct keyword research and competitor analysis.
• Improve website rankings and organic traffic.
• Work with agencies and content teams on technical SEO, on-page optimization, and backlink strategies.
• Monitor website health and SEO performance.

Content & Brand Marketing
• Develop content strategies that support lead generation and brand awareness.
• Create marketing assets including:
• Blogs
• Case s

📌 Digital Marketing Executive (Chennai)
🏢 Avow Logistics Private
📍 Chennai