Meta Ads • Google Ads • Amazon Ads • Quick Commerce
Location: Pune
Work Mode: Full time | Hybrid
Experience: 5–7 years

About the Role
We are looking for a performance marketer who is obsessed with numbers, experiments and growth.
Someone who doesn't just know how to run Meta Ads — but understands why an ad wins, why it loses, how many creatives to test, which audiences to explore, when to kill an ad, when to scale it, and how to turn paid acquisition into a predictable growth engine. Meta should be your deepest area of expertise.
You should have experience scaling a brand or working with an agency where you have managed significant budgets and contributed to $1M+ in attributable revenue or equivalent scale, with a strong understanding of ROAS, CAC, contribution margin and profitability.

What you'll own:

1. META ADS — THIS IS YOUR CORE JOB
You will own the entire Meta performance engine.
Not just campaign execution.
You will be responsible for:
• Campaign architecture and account structure
• Prospecting vs retargeting strategy
• Audience discovery




• Broad vs interest vs lookalike strategies
• Creative testing frameworks
• Hook testing
• Copy testing
• Offer testing
• Landing-page testing
• Budget allocation
• Campaign scaling
• Retargeting
• Frequency management
• CAC / ROAS optimisation
• Attribution analysis
• Daily performance monitoring
• Weekly growth analysis

You should be able to answer questions like:
How many creatives should we launch this week?Which 5 audiences should we test next and why?When do you kill an ad?When do you increase budget by 20%, 50% or 2X?Is the problem the creative, audience, offer, landing page or product?Why did CPM increase?Why is CTR falling?Why is Meta giving us cheap clicks but expensive purchases?What is our real CAC after considering contribution margin?

2. Build a creative testing machine:
You will work closely with the creative team to create a systematic testing engine.
You will decide:
• What creatives need to be made
•

📌 Performance Marketing Expert (Pune)
🏢 Doctors Foodstore™
📍 Pune