Location: Bangalore
Function: Marketing
Experience: 3–5 years
Employment Type: Full time
Industry Experience: Ed-tech mandatory

About upGrad School of Technology
upGrad School of Technology (uGSOT) is building an AI-first undergraduate Computer
Science education experience for the next generation of engineers. We combine a
rigorous B.Tech program with an industry-oriented curriculum, hands-on learning, and
the wider upGrad ecosystem to prepare students for careers in an AI-first world.

About the Role
We are looking for a Performance Marketing Manager to own uGSOT's Google and Meta
Ads channels end-to-end.
This is a hands-on individual contributor role, responsible for acquisition strategy,
campaign execution, optimisation, reporting, lead quality and downstream conversions
against business targets.
You will work closely with creative, content, CRM, sales and analytics teams to improve
campaign performance and build a scalable, data-driven acquisition engine. You will be
directly accountable for the strategy, execution and outcomes of the channel.

What You Will Own




● Own Google Ads and Meta Ads end-to-end: Develop acquisition strategies,
campaign architecture, budgets, audience strategies, bidding approaches and
funnel objectives aligned with business and admissions targets.
● Drive acquisition and downstream conversions: Optimise campaigns against
agreed lead volume, lead quality, CPL, CAC and admissions targets, ensuring
performance is evaluated across the entire acquisition funnel.
● Monitor campaign health and performance: Oversee budgets, pacing, tracking,
attribution and account structure. Maintain performance dashboards, identify
deviations and implement corrective actions.
● Build a systematic experimentation framework: Test and scale creatives,
messaging, audiences, landing pages, offers, bidding strategies and campaign
structures to improve performance.
● Drive cross-functional performance improvement: Collaborate with creative,
content, CRM, product, sa

📌 Performance Marketing Manager (Bengaluru)
🏢 upGrad School of Technology
📍 Bengaluru