Job Description: Performance Marketing Executive (Meta & Google Ads)Company Name: VAMA (Virtual Astrology & Mandir App)
Location: Gurugram, (Work From Office)
Experience Required: 1–2 Years
Employment Type: Full time
About VAMAVAMA (Virtual Astrology & Mandir App) is India’s premier spiritual tech platform. We offer online puja bookings, digital chadhava, live consultations with top astrologers, and temple-blessed prasad delivery to millions of users across India. We are looking for a data-driven, agile Performance Marketing Executive to scale our user acquisition (App Installs) and performance campaigns across Meta Ads and Google Ads.
Job OverviewAs a Performance Marketing Executive at VAMA, you will manage, execute, and optimize paid acquisition campaigns across Meta (Facebook & Instagram) and Google Ads (App Campaigns/UAC, Search, Display, & YouTube). Your primary goal will be driving scalable App Installs, high-intent user registrations, and first-time transactions (Astrology consults and Puja bookings) at an optimal CAC and ROAS.
Key Responsibilities• Campaign Execution & Optimization:




• Plan, launch, and manage performance campaigns across Meta Ads Manager and Google Ads Manager with a focus on Mobile App Installs (CPI) and In-App Conversions (CPA).
• Continuously optimize bids, budgets, targeting, placements, and audiences to meet ROAS, CAC, and LTV metrics.
• Creative Strategy & A/B Testing:
• Brainstorm cultural, seasonal, and event-based creative hooks (video ads, statics, UGC) tailored for India’s faith & wellness audience.
• Run regular creative A/B tests to improve CTR, conversion rates, and App Store/Play Store landing page conversion rates (ASO alignment).
• Data Analysis & Tracking:
• Monitor daily spend, CAC, ROAS, and conversion funnel metrics using tools like MMPs (AppsFlyer / Adjust / Branch), Meta Events Manager, and Google Analytics (GA4/Firebase).
• Generate weekly performance reports and actionable insights for marketing leadership.
• Audienc

📌 Performance Marketing Executive (Gurugram)
🏢 VAMA App
📍 Gurugram