Marketing Executive
Location: Salem, Tamil Nadu Experience: 2+ Years Employment Type: Full-time Department: Marketing
Job Summary
We are looking for a Marketing Executive to join our team in Salem. The ideal candidate should have hands-on experience in digital marketing, content creation, social media, lead generation, and online brand promotion.
The candidate will be responsible for increasing brand visibility, generating marketing-qualified leads, supporting business development activities, and promoting our services across digital channels.
Key Responsibilities
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Develop and execute digital marketing campaigns to generate B2B leads.
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Manage company presence across LinkedIn, Google, social media, and other relevant platforms.
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Create and coordinate marketing content including posts, creatives, presentations, brochures, case studies, and email campaigns.
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Conduct market and competitor research to identify recent opportunities.
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Support LinkedIn marketing and targeted outreach campaigns.
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Plan and execute email marketing campaigns.
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Generate and maintain prospect databases for different industries and target markets.
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Work closely with the BDE team to provide qualified leads and marketing support.
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Track campaign performance, lead sources, engagement, and conversions.
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Maintain marketing reports and regularly analyze campaign results.
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Support website content updates and basic SEO activities.
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Coordinate with designers, content teams, and internal departments for marketing materials.
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Promote company services such as AI Data Annotation, Data Collection, BPO/ITES, Software Development, Website Development, and Mobile Applications.
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Explore new digital platforms, communities, directories, and channels for business promotion.
Required Skills
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Minimum 2 years of experience in Digital Marketing, B2B Marketing, Marketing, or Lead Generation.
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Good verbal and written English communication skills.
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Strong understanding of LinkedIn marketing, social media market

📌 Marketing Executive (Salem)
🏢 Info G Innovative Solutions
📍 Salem