Experience: 2- 4 years
Location: Mumbai
Team: Growth

About the Role
We’re looking for a Performance Marketing Executive to join the SafeGold Growth team and
manage the day-to-day execution of our Google Ads and Meta Ads campaigns.
This is a hands-on role focused on campaign setup, daily monitoring, optimisation and reporting.
The overall strategy and campaign direction will be provided by the Growth team.

What You'll Do
• Set up, launch and manage campaigns across Google Ads and Meta Ads.
• Monitor campaigns daily across spend, conversions, CAC/CPA, ROAS and other key metrics.
• Optimise campaigns through changes to budgets, bids, audiences, placements and creatives.
• Ensure campaigns are pacing correctly and troubleshoot delivery, disapproval and performance issues.
• Track and report daily/weekly campaign performance and highlight key trends or issues.
• Work with the Growth and Creative teams to execute new campaigns and creative tests.
• Monitor creative performance and share learnings with the team.




• Work with Product/Analytics teams to ensure tracking and attribution are working correctly.
• Use tools such as AppsFlyer, GA4, Firebase and Google Sheets as required.

What We're Looking For:
• 2- 4 years of experience in performance marketing / digital advertising.
• Solid hands-on experience with Meta Ads and Google Ads.
• Good understanding of campaign setup, targeting, bidding, optimisation and performance metrics.
• Strong analytical and numerical skills with good attention to detail.
• Comfortable working with Excel/Google Sheets and performance dashboards.
• Ability to independently manage day-to-day campaign operations.
• Proactive approach to identifying and flagging performance or tracking issues.

Good to Have
• Experience in fintech, BFSI, D2C, e-commerce or consumer internet.
• Previous agency experience.
• Experience with app acquisition and AppsFlyer/MMPs.
• Familiarity with GA4, Firebase and Google Tag Manager.

What This Role Offers
You’ll ge

📌 Performance Marketing Specialist (Mumbai)
🏢 Safegold
📍 Mumbai