Description

Position at Spiceworks

Growth Marketing Manager (User Acquisition & Lifecycle)

Spiceworks | Cloud Help Desk & Inventory Online

The Chance

Spiceworks has been an industry pillar for more than 15 years, cultivating a community of millions of IT

professionals. Its flagship IT Helpdesk product, now Cloud Help Desk (CHD), has evolved from a completely free,

ad-supported solution to a freemium, subscription-based model designed to provide users with an ad-free

Experience And Additional Premium Features.

We are looking for a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution across

Cloud Help Desk and Inventory Online. This is a high-drive individual contributor role for someone who enjoys

building, launching, testing, and optimizing growth programs directly. You will be responsible for increasing user

acquisition, reactivating lapsed users, engaging active free users, and helping convert qualified users into premium

subscribers.

You will work closely with Product Management, Community, and internal product experts.



While product experts

will support deep technical demonstrations and product knowledge, you will own the growth engine—from audience

segmentation and campaign execution through engagement, conversion, and performance measurement.

Key Responsibilities:

• Database Reactivation & Win-Back Funnels: Build, write, launch, and optimize targeted reactivation email

campaigns for historical and lapsed users. Develop messaging that communicates the value of the modernized,

ad-free product experience, ease of setup, workflow efficiency, and minimal operational disruption.

• Product-Led Growth (PLG) & Lifecycle Marketing: Build and manage automated lifecycle campaigns triggered by

user behavior and product-usage milestones. Own the user journey from free sign-up or trial through

engagement, activation, and premium conversion.

• Campaign Development & Optimization: Create segmented, targeted, and multi-c

📌 Growth Marketing Manager (India)
🏢 Ziff Davis
📍 India