Key Responsibilities

• Develop and execute the overall SEO strategy

• Manage On-Page and Off-Page SEO activities.

• Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.

• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.

• Plan and execute high-quality link-building and backlink strategies.

• Manage guest posting and outreach activities to build relevant backlinks.

• Identify and manage paid backlink opportunities while ensuring quality and relevance.

• Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.

• Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.

• Manage ASO (App Store Optimization) for the mobile application.

• Monitor competitors and identify new SEO opportunities.

• Regularly analyze Google Search Console, Google Analytics and other SEO tools.

• Track keyword rankings, organic traffic, backlinks,



conversions and other SEO KPIs.

• Identify technical SEO issues and coordinate with the development team for resolution.

• Manage SEO requirements for the WordPress website.

• Coordinate with the content, SMM and design teams for SEO-driven content and creatives.

• Prepare regular SEO reports and provide actionable insights to management.

Mandatory Skills

• 5+ years of hands-on SEO experience.

• Strong knowledge of On-Page SEO.

• Strong knowledge of Off-Page SEO.

• Experience with AEO and GEO.

• Experience with ASO.

• Strong knowledge of backlink building and outreach.

• Experience with guest posting.

• Knowledge of paid backlink strategies and backlink quality evaluation.

• Good understanding of WordPress.

• Robust keyword research and competitor analysis skills.

• Knowledge of Google Search Console and Google Analytics.

• Good communication and coordination skills.

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📌 Search Engine Optimization Lead (Delhi)
🏢 Right Advisors
📍 Delhi