12 Oct
|
Codelogicx
|
Kolkata
12 Oct
Codelogicx
Kolkata
CodelogicX is a pioneering technology company, proudly certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as the "SaaS Company of the Year," we are committed to advancing innovation and delivering state-of-the-art solutions that redefine industry standards.
Role Overview
We are looking for a Product Marketing Manager to drive the positioning, messaging, go-to-market strategy, and adoption of our SaaS platform. The role will act as a bridge between Product, Marketing, Sales, and Customer Success, translating product capabilities into transparent, compelling value propositions for customers and prospects.
The ideal candidate is a strong storyteller, strategic thinker, and hands-on marketer who can understand a complex SaaS product, identify customer needs, and turn insights into impactful marketing initiatives.
Roles & Responsibilities
• Develop clear product positioning, messaging, value propositions, and go-to-market strategies aligned with business objectives.
• Work closely with Product, Sales, Customer Success,
and Marketing teams to ensure consistent communication across the customer journey.
• Own product and feature launches from planning and messaging to execution, enablement, and post-launch analysis.
• Translate complex product capabilities into simple, customer-focused narratives, presentations, website content, campaigns, and sales collateral.
• Conduct market research and competitive analysis to identify market trends, customer needs, competitive gaps, and opportunities for differentiation.
• Build and maintain sales enablement materials, including pitch decks, product briefs, battlecards, FAQs, demo narratives, and objection-handling resources.
• Partner with Sales and Customer Success teams to understand customer challenges, objections, feedback, and product adoption barriers.
• Develop customer personas, use cases, industry narratives, and segment-specific messaging.
• Gather and synthesize Voice of Customer insights to influence
📌 Product Marketing Manager (Kolkata)
🏢 Codelogicx
📍 Kolkata