We are looking for an experienced and results-driven Digital Marketing Lead to drive Bhima Jewellery's digital presence, customer acquisition, brand awareness, and showroom footfall through strategic digital marketing initiatives. The ideal candidate will have robust hands-on expertise in performance marketing, SEO, SEM, social media, customer engagement, and analytics, along with proven leadership and stakeholder management capabilities. The role will be responsible for planning, executing, optimizing, and measuring digital campaigns while working closely with retail operations, creative, merchandising, and management teams to strengthen brand visibility and business growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, conversions, and showroom footfall.

• Manage paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, and other performance marketing platforms.

• Lead SEO, SEM, Local SEO, and social media marketing initiatives.

• Plan and execute festive, seasonal, promotional,



and new showroom launch campaigns.

• Monitor website traffic, leads, conversions, engagement, ROI, ROAS, CAC, and overall campaign performance.

• Manage email marketing, WhatsApp marketing, customer retention, and lead nurturing campaigns.

• Collaborate with creative, content, merchandising, retail, and management teams to ensure successful campaign execution.

• Lead influencer marketing, celebrity collaborations, brand partnerships, and digital activations.

• Manage digital marketing budgets, agencies, freelancers, and external vendors.

• Drive conversion rate optimization, A/B testing, and continuous campaign improvements.

• Prepare performance reports, dashboards, insights, and actionable recommendations for management.

• Manage multi-location retail marketing campaigns and online-to-offline customer journeys.

• Stay updated with emerging digital marketing trends, technologie

📌 Digital Marketing Lead (Madurai)
🏢 CLIQHR Recruitment Services (GTS
📍 Madurai