Sales Executive – Job Description

Department: Sales

Reporting To: Sales Manager / General Manager

Location: Simple Energy Showroom

Industry: Electric Vehicle (EV)

Job SummaryThe Sales Executive is responsible for generating customer enquiries, explaining Simple Energy electric scooters, conducting test rides, converting enquiries into bookings and sales, and ensuring a smooth customer experience from enquiry to delivery.

- Key ResponsibilitiesAttend walk-in, online, phone, and referral enquiries promptly and professionally.
- Understand customer requirements and recommend suitable Simple Energy models and variants.
- Explain vehicle features, specifications, pricing, finance options, offers, warranty, and after-sales support.
- Conduct effective product demonstrations and test rides for customers.
- Generate new enquiries through showroom activities, field activities, referrals, and local marketing.
- Follow up with all enquiries regularly and maintain proper follow-up records.
- Convert enquiries into bookings and retail sales as per assigned targets.
- Prepare and maintain accurate customer details, enquiry records, and sales documents.
- Update all required information accurately in the DMS and Enquiry Track Sheet.
- Coordinate with the Finance, Registration, Insurance, and Service teams for smooth vehicle delivery.
- Ensure all booking, payment, documentation, and delivery requirements are completed on time.
- Maintain regular communication with customers regarding booking, vehicle status, registration, insurance, and delivery.
- Achieve the monthly sales and enquiry conversion targets assigned by the management.
- Maintain a minimum of 5 customer follow-ups/enquiries per working day, or as revised by management.
- Handle customer objections professionally and provide appropriate product and commercial information.
- Ensure proper coordination for test-ride vehicles and maintain test-ride records.
- Support showroom events, exhibitions, promotional activities, and field sales activities when required.




- Collect genuine customer feedback and support the team in achieving customer satisfaction.
- Maintain showroom presentation, product display, customer seating area, and sales materials in proper condition.
- Ensure professional grooming, formal dress/uniform, punctuality, and showroom discipline.
- Report customer complaints, sales issues, or important market feedback to the Sales Manager/Management.
- Maintain confidentiality of customer information, pricing, company data, and internal business information.
- Perform any other sales-related duties assigned by the Sales Manager or Management.
- Required Skills & QualificationsMinimum Plus Two qualification; Diploma/Degree in any discipline preferred.
- Previous experience in automobile, EV, retail, or sales is preferred.
- Good communication and interpersonal skills.
- Strong customer-handling and negotiation skills.
- Basic knowledge of electric vehicles and willingness to learn EV technology.
- Ability to explain product features and benefits clearly.
- Good follow-up and lead-conversion skills.
- Basic computer knowledge and ability to work with DMS/CRM systems.
- Target-oriented and self-motivated.
- Ability to work as part of a team and handle customer interactions professionally.
- Willingness to participate in showroom, field, promotional, and weekend activities when required.
- Performance ExpectationsAchievement of assigned monthly retail sales targets.
- Achievement of assigned enquiry and follow-up targets.
- High enquiry-to-booking and booking-to-retail conversion.
- Timely and accurate DMS and Enquiry Track Sheet updates.
- Regular follow-up with all active and pending customers.
- Proper documentation and smooth coordination until vehicle delivery.
- High customer satisfaction and professional customer handling.
- Effective product demonstrations and test rides.
- Proper attendance, punctuality, grooming, and showroom discipline.
- Active participation in promotional, field, and showroom activities.
- Minimum repeat customer complaints related to sales communication or commitments.

Employment Type: Full time

Department: Sales

Reports To: Sales Manager / General Manager

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