Overview

Role overview

The SEO & GEO specialist is responsible for driving organic growth and digital discoverability across traditional search engines and emerging AI-powered discovery platforms.

The role combines technical SEO, content strategy, search intelligence, analytics, and Generative Engine Optimisation (GEO) to improve brand visibility, engagement, and conversions across multiple markets. Working closely with regional teams and senior stakeholders, the SEO & GEO specialist will identify high-impact opportunities, deliver optimisation initiatives, and help ensure the business remains at the forefront of organic search and AI-driven discovery.

Responsibilities

Organic Growth & Search Performance

• Own assigned organic growth initiatives from planning and implementation through to reporting and performance evaluation

• Drive growth across assigned markets through technical optimisation, content enhancement, authority development, and search visibility initiatives

• Identify and prioritise opportunities that deliver measurable improvements in traffic, engagement, leads,



and revenue

• Develop and execute initiatives that improve visibility across both traditional search engines and AI-powered discovery platforms

• Work closely with regional stakeholders to align organic search activities with commercial objectives

Technical SEO & Website Optimisation

• Lead technical SEO audits and optimisation projects across websites and digital properties

• Ensure SEO best practices are implemented across site architecture, crawlability, indexability, internal linking, structured data, and page experience

• Collaborate with product, development, and UX teams to define requirements and oversee implementation of recommendations

• Monitor search engine accessibility and indexing performance, identifying opportunities for improvement

• Support optimisation initiatives relating to Core Web Vitals, rendering, site performance, and structured data deployment

Conte

📌 SEO Specialist (Bengaluru)
🏢 StoneX Group
📍 Bengaluru