We are looking for a strategic and performance-focused Social Media Manager – Paid Media to lead our paid social initiatives and contribute to overall marketing success. This role is ideal for an experienced digital marketer who can translate business goals into high-impact paid social campaigns and lead cross-functional collaboration to drive measurable results.

ROLES & RESPONSIBILITIES:
• Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
• Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
• Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
• Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI.



Present clear reports and strategic recommendations to senior leadership.
• Creative Direction: Guide the development of compelling, on-brand ad creatives—both visual and copy—that engage and convert targeted audience segments.
• Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
• Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
• Leadership & Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:
• 4-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.
• Solid expertise in campaign strategy, execution, and optimization across all major platforms.
• Advanced knowledge of audience segmentation, targeting, and media planning.
• Experience wo

📌 Team Lead – Paid Media (Gurugram)
🏢 Nians
📍 Gurugram