Role Purpose: Responsible for creating communication that is in line with the brand roadmap and aligned to the organizational vision & strategy, through ATL and BTL campaigns that are impactful

Role Accountability
• Actively manage & fulfill communication requirement on key business initiatives across various departments: Core Cards, Co-brand cards, E-apply, Banca Channel, Portfolio, Cross Sell, Digital Marketing & other function within the organization, as per requirement
• Design & Implement communication campaigns for ATL (TV, Radio, Newspaper, Magazines, Hoardings, Digital media) as per business needs, from conceptualization, to execution through creative & production agencies; Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such campaigns
• Manage BTL Creative / Content development across verticals for various media - Digital, DM, Retail, Events etc.




• Ensure end-to-end development of communication & collaterals for current products (Core cards / Co-brand cards / Banca Co-brand cards); and communication support for all campaigns and initiatives on existing products - designing of communication for maximum impact
• Develop and / or review customer-facing communication requests from all other functions within the organization
• Manage & implement product launch events and other customer engagement programs and events
• Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
• Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
• Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
• Manage budgeting & accounting process for expense line and ensure optimum utilization
• Manage on-boarding / agreement / financial process related to RFQs and all assigned

📌 Senior Manager (Gurugram)
🏢 Sbi Card
📍 Gurugram