Role:
To build and grow the HealthCape patient base and revenue by creating a solid local brand, developing referral and institutional partnerships, driving digital and community acquisition, and building long-term relationships with parents and families.

Key Responsibilities:
1. Patient Acquisition & Revenue Growth
 Own monthly patient acquisition and revenue targets.
 Develop and execute the local Gurgaon growth strategy.
 Generate leads through digital, community, institutional and referral channels.
 Improve conversion from enquiry → consultation → vaccination/diagnostics/wellness services.
 Drive repeat visits, vaccination schedules and subscription/wellness plans.
 Track CAC, lead conversion, patient retention, revenue/patient and ROI.
2. Doctor & Referral Network
 Build relationships with pediatricians, GPs, gynecologists, family physicians and other referral sources.
 Develop a structured doctor referral programme.
 Create referral pathways with hospitals and specialists within the Blue Circle pediatric network.




 Conduct regular doctor engagement meetings and CME/knowledge sessions.
3. Schools, Daycares & Institutional Partnerships
 Develop tie-ups with:
o Schools
o Preschools/daycare centres
o RWAs o Corporates
o Mother-and-child communities
o Parenting groups
 Design school health camps, vaccination awareness programmes, growth screening and parent education programmes. These channels are specifically identified in the launch plan as priority acquisition routes.
4. Community Marketing
 Build a strong local presence around the clinic.
 Organise: o Pediatric health camps
o Vaccination awareness camps
o Growth & development screening
o Parenting workshops o Mother-child events
o School/community talks
 Build relationships with local influencers, mom communities and community leaders, particularly for the launch and ongoing patient acquisition.
5. Digital Marketing
 Own local digital growth in partnership with agencies/internal teams.
 Drive

📌 Marketing And Business Development(Healthcare) (India)
🏢 Smart Moves Talent Crafters
📍 India