13 Oct
|
Liventus
|
India
We are looking for a proactive Marketing Manager who can understand our business, identify where marketing can make a difference, and take charge of planning and execution. You will own the marketing roadmap and day-to-day delivery across our website, SEO and Generative Engine Optimization (GEO), content, email, social media, campaigns and events. This is a hands-on role with responsibility for setting priorities, making recommendations and getting work completed. You should be as comfortable shaping a campaign as writing its messaging, publishing its landing page and reviewing its results. You will work closely with US-based leadership, sales, business unit heads and teams in India, drawing on designers, developers and external partners where needed.
Responsibilities
1.Business understanding, strategy and ownership
• Develop a robust understanding of Liventus’s services, solutions, industry priorities, client challenges and buying process. Translate technical capabilities into clear, differentiated messaging and compelling business value.
• Build and execute an integrated marketing plan aligned with business and sales priorities. Own the calendar, recommend budgets, define campaign objectives and proactively identify opportunities.
• Manage initiatives from concept through launch and measurement. Coordinate contributors and vendors, maintain quality and deadlines, and make practical trade-offs based on capacity and expected impact.
2. Website, SEO and AI search visibility
• Own the website as a marketing and lead-generation channel: manage CMS publishing, service and industry pages, blogs, resources, landing pages, forms and calls to action. Keep content accurate, current and consistent.
• Develop and execute SEO initiatives covering buyer-intent research, on-page optimization, content gaps, internal linking and technical improvements. Coordinate with developers on site speed, crawlability, structured data and integrations.
• Develop and test GEO initiatives to i
📌 Marketing Manager (India)
🏢 Liventus
📍 India