Key Responsibilities

● Plan, create, launch, and optimize WhatsApp and SMS marketing campaigns.

● Manage promotional broadcasts, customer communications, and automated messaging journeys.

● Create customer segments and target audiences based on customer behaviour and campaign objectives.

● Write engaging, concise, and conversion-focused copy for WhatsApp and SMS campaigns.

● Monitor campaign performance and optimize campaigns based on results.

● Work with the WhatsApp Business Platform/API and messaging/CRM tools.

● Coordinate with creative, content, sales, and marketing teams for campaign execution.

● Ensure campaigns follow opt-in requirements, messaging policies, compliance, and deliverability best practices.





● Track campaign metrics, conversions, engagement, and attribution.

● Maintain campaign dashboards, reports, and trackers using Excel/Google Sheets.

● Manage multiple campaigns, timelines, and communication requirements simultaneously.

● Test different messages, audiences, offers, and campaign approaches to improve performance.

● Maintain proper records of campaigns, customer segments, and results.

Pay: Up to ₹34,000.00 per month

Benefits

- Versatile schedule

Work Location: In person

📌 WhatsApp Marketing Executive (Zirakpur)
🏢 Innvocon Learning Solutions
📍 Zirakpur