Role & responsibilities

- Client Acquisition: Identify, pitch, and onboard recent HoReCa accounts (hotels, restaurants, cafs, resorts, and catering companies).

- Relationship Management: Build and maintain strong ties with key decision-makers, including executive chefs, F&B; managers, purchase managers, and property owners.

- Sales Cycle Execution: Handle the full sales pipelinefrom cold calls, product sampling, and live demonstrations to price quotations, contract negotiations, and deal closures.

- Account Retention &
- Upselling: Service existing accounts to guarantee repeat orders, menu integrations, and cross-selling or upselling opportunities.

- Target Achievement: Meet or exceed assigned monthly, quarterly, and annual volume and value sales targets.

- Order &

- Supply Chain Coordination: Work closely with logistics, warehousing, and internal operations teams to ensure smooth and timely order fulfillment.

- Market Intelligence: Monitor competitor pricing, product trends, and new hospitality openings in the assigned territory.

- Reporting &

- Collections:



Track sales activities in a CRM tool, maintain daily visit reports, and coordinate with clients for timely payment collections.

Preferred candidate profile

- Education: Bachelors degree in Business, Marketing, Hospitality Management, or a related field (MBA or PGDM is an advantage).

- Experience: 3 to 5 years of proven B2B field sales experience specifically within the HoReCa, FMCG, or Food &
- Beverage industries.

- Industry Network: Existing, active relationships with local chefs, procurement heads, or F&B; managers in the target region.

- Skills:

- • Strong communication, persuasion, and commercial negotiation abilities.

- • Target-driven mindset with comfort in continuous field travel.

- • Proficiency in MS Office (Excel/Word) and familiarity with CRM or sales reporting software.

- • Valid driver’s license and willingness to travel locally/regionally.

📌 Walk-in || Senior Sales Executive (Raipur)
🏢 Kamla Horeca
📍 Raipur