- Creative Management and Premiumization– Lead and manage all VM creatives, ensuring alignment with brand and Shopper Stop design language. Develop cutting-edge VM interventions to improve navigation, discovery, engagement and overall Beauty experience. Drive elevated VM solutions for premium and luxury beauty brands to enhance visibility and customer experience.
- VM Calendar Planning – Create and manage the VM calendar aligned with launches, campaigns, festivals and business priorities.
- Campaign Execution – Plan end-to-end VM execution of all campaigns, launches, promotions and seasonal programs with VM ops team.
- Business Stakeholder Management – Work closely with Business, Marketing, Brand & Operations teams to translate business priorities into VM solutions.
- Brand Guidelines & Compliance – Ensure consistency of brand identity and VM standards across all brands and touchpoints.
- Planogram & Space Management – Develop and implement planograms for PB and category layouts.
- Vendor & Production Coordination – Coordinate with creative/production partners for development, fabrication and timely installation of VM assets.
- Training, Store Audits & Governance – Monitor execution across stores, identify gaps and drive corrective actions to maintain VM standards. Train store and zonal teams on beauty guidelines and standards.
- Performance & Commercial Focus – Partner with the business team to ensure VM supports visibility, new launches, category growth and sales objectives.
Qualifications and Education Requirements
- Design Graduate from NIFT/NID/Pearl/ Reputed Design college
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and CorelDraw is essential.