To lead and execute international market development strategies for transmission line hardware, focusing on market penetration, brand visibility, and strategic partnerships in targeted global regions.Responsibilities:

1. Operational

- Adapt and localize marketing content for different geographical regions.
- Manage website localization and ensure international SEO effectiveness.
- Oversee digital marketing initiatives across global platforms including email campaigns, social media, and paid media.
- Evaluate performance of campaigns using key metrics (KPIs), prepare reports, and optimize efforts based on data analysis.
- Coordinate with product and technical teams to align product offerings with international customer needs.
- Identify, establish, and manage relationships with foreign distributors, agents, and marketing partners.

Internal interface
- Sales Team – Aligning sales objectives with international marketing strategy.
- Product Development & Engineering Team – Understanding product features and customer requirements.
- Finance & Commercial Teams – Budget planning, pricing strategy, and commercial documentation.
- Digital & IT Teams – For website localization, CRM integration, and technical support.
- Senior Management – Strategic alignment and performance reporting

External interface




- Distributors / Agents / Clients – Business development and support.
- Marketing Agencies (International) – Creative and campaign execution.
- Industry Forums / Trade Bodies – For market intelligence and visibility.
- Regulatory Bodies – Compliance and certifications in target markets

Education:
- Bachelor’s degree in Marketing, International Business, or related disciplines.• Master’s degree (MBA or equivalent) preferred- International marketingExperience:
- 5–6 years of marketing experience, preferably in international markets. Preferably south African market
- Industry preference: Transmission Line Hardware / Tower / Conductor / Insulator industries

Functional Skills:• International market research and entry strategies• Digital marketing (SEO, PPC, social media)• CRM and marketing automation tools• Website localization and translation workflows• Strategic planning and execution• Data-driven campaign management Behavourial skills:• Solid communication and interpersonal skills• Cross-cultural sensitivity and adaptability• Analytical mindset with problem-solving skills• Proactive and self-motivated• Collaborative team player• Results-oriented with attention to detail

📌 Urgent job opening for International manager for leading electrical equipment company (Kolkata)
🏢 IAC Electricals
📍 Kolkata