Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials.
- Training &
- Enablement: Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3.
Budget Management: Manage Advertising &
- Promotion (A&P;) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4.
Event
Planning &
- Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5.
Customized Offerings:
Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6.
Growth Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.
Experience 0-2 yrs Industry Preferred Automobile Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field.
General Requirements
Robust interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop innovative marketing campaigns. High adaptability to work in a dynamic and fast-paced environment. Our commitment to Diversity, Equity, and Inclusion Experience Level Mid Level