Job Title : Subject Matter Expert (SME) - B2B Marketing Manager

Role Summary :
We are seeking a Subject Matter Expert (SME) to develop and maintain high-quality online course content for the Microsoft Professional Certificate in B2B Marketing Strategy and Management. The ideal candidate possesses deep expertise in demand generation, marketing automation, CRM systems, ABM strategy, and AI-assisted workflows, paired with a genuine passion for teaching and agile on-camera instruction.

Roles & Responsibilities :

• Discovery & Alignment: Validate Job Task Analysis (JTA) documents, Coursera In-Demand Topic (IDT) frameworks, and Program Architectures to ensure content directly aligns with core skills required for entry-level B2B marketing roles.
• Content Development & AI Augmentation: Create comprehensive instructional materials including case studies, campaign briefs, concept guides, and prompt workflows. Substantively enhance AI-generated drafts with first-hand B2B campaign scenarios, funnel friction points, CAC/LTV targets, and real-world practitioner context.




• Core Technical Instruction: Develop content across Ideal Customer Profile (ICP) definition, multistakeholder buyer journey mapping, trigger-based nurture journeys, lead scoring, account selection, and Power BI marketing dashboard creation.
• Activity Testing & Lab Validation: Complete all learner activities end-to-end as a student across Dynamics 365 Customer Insights, Dynamics 365 Sales, LinkedIn Campaign Manager, LinkedIn Sales Navigator, Power BI, Excel, Teams, and Microsoft 365 Copilot to verify platform feasibility, UI accuracy, timing, and dataset integrity.
• Assessment Design & AI Audit: Design technical quizzes, marketing plan critiques, and capstone projects. Formulate rubrics to evaluate strategic alignment, MarTech tool execution, lead routing SLAs, and human-in-the-loop brand safety auditing for Copilot outputs.
• Multimedia & Video Production: Appear on camera to lead instructional video modu

📌 Subject Matter Expert (India)
🏢 LearningMate
📍 India