The OpportunityThis is a hands-on, executional role for a marketer who lives in the ad accounts. You'll run and optimize our app campaigns day to day on Meta and Google, working alongside our performance lead and growth team, and you'll get to do it in an environment where AI is baked into how we work. Instead of running the same campaigns and tweaking bids, you'll be forming hypotheses, testing at volume, and using AI to move faster than a marketer normally could.
If you're the kind of person who sees a stuck metric and can't sleep until you've found three unconventional ways to move it, read on.
What You'll Actually DoRun and optimize campaigns, every day. This is the core of the job. You'll launch, monitor, and optimize UAC campaigns on Google and Meta to drive app installs, engagement, and retention. You'll manage budgets across channels, watch the numbers closely, and make the calls that keep CAC down and volume up.
Be relentlessly data-heavy. Every decision is a bet, and you back your bets with numbers. You'll live inside campaign data (installs, CAC, ROAS, LTV,



cohort behavior, funnel drop-offs), build and read your own dashboards, and hunt for where the money leaks and where the next gain is hiding. You slice it, you find the real cause, and you act.
Feed the creative machine. Creative is our biggest lever, and you'll work closely with the creative team to make it count. You'll bring them data-backed angles, spot what's working for our audience, brief recent variants, and test them fast so winners scale and losers die quickly.
Know the platforms cold and use AI to go faster. Be obsessed with the objective and closing the gap to it. Know the Meta and Google systems inside out, keep reading up on new ways to optimize, and jump on new features the platforms release to squeeze more out of them. You'll form AI-driven hypotheses, use AI and automation to analyze data and diagnose campaigns quicker, and put those tools to work on the actual number you're chasing. Prob

📌 Performance Marketer — App (India)
🏢 Supernova - AI that helps the world communicate
📍 India