This is not just a community manager role.
This is not about posting calendars and managing handles.
This is internet marketing at a cultural scale.

We're looking for a cultural operator. A conversation hacker. A genuine content obsessive. Someone who understands the Indian internet deeply, watches everything, and knows how to turn moments into movements. You're as creative as you are analytical — as comfortable pitching a wild idea as you are reading a content slate and knowing exactly which title deserves the internet's attention this week. Loves content coming from different regions in India - Hindi and South. Social at Netflix is a growth engine, an intelligence system, and a brand love machine. If you can balance instinct with insight and culture with craft, this is your playground.

The Mandate

Build and Lead Conversation
• Grow and nurture the most engaged OTT community in India.

• Drive always-on cultural presence beyond Title launches

• Ensure Netflix India consistently leads monthly share of voice and shapes how titles travel across press and KOL ecosystems.





Turn Social into Strategic Intelligence
• Mine real-time audience feedback, sentiment, and heat signals.

• Identify breakout moments early and course-correct underperformance fast.

• Represent the audience voice in internal forums and influence marketing pivots.

You are both a cultural antenna and a performance radar.

Build Brand Love Through Culture
• Show up meaningfully across festivals, cultural flashpoints, and everyday usage moments.

• Create and scale social IP that reinforces Netflix's personality.

• Work with creators for relevance and credibility, not transactional reach.

• Bring a programmer's instinct to social — know which stories, scenes, and moments from our slate are worth amplifying, and when, across a title's entire lifecycle.

Drive Cross-Functional Impact
• Work closely with internal teams and marcomms partners to ensure solid ownership on campaigns; align with cross-fu

📌 Manager, Social Marketing (Mumbai)
🏢 Netflix
📍 Mumbai