Job Description

- Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
- Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.

- Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.

- Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.

- Collaborates with countries and partners to deliver integrated and data-driven marketing activities.

- Analyzes performance, identifies optimization opportunities,



and shares insights across the region and with the global.

- Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.

- Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve

- Ensures high quality reporting.

Qualifications

Graduate with MBA is preferred 5 - 8 years experience in the given domain

Additional Information

Operational expertise:

- C-Budget Process

- Marketing Activity Planning/ Editorial Planning

- Performance Tracking and Analytics

- Customer Data Platform

Skill sets:

Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility

📌 Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager (India)
🏢 Robert Bosch
📍 India