The Sr. Marketing Executive / Asst. Manager – Marketing will be responsible for planning and executing marketing activities to enhance brand visibility, generate business leads, support hotel promotions, and increase customer engagement.

The role involves coordinating with Sales, Operations, Digital Marketing, Design, and Property teams for effective execution of marketing campaigns, promotional activities, events, and brand communication.

Key Responsibilities

Marketing Planning & Execution

- Plan and execute marketing activities for hotels, resorts, restaurants, weddings, MICE, and leisure segments.
- Support the development and implementation of monthly and seasonal marketing plans.
- Coordinate promotional campaigns for rooms, restaurants, events, weddings, and special packages.
- Develop creative ideas for increasing brand awareness and customer engagement.
- Coordinate with internal teams to ensure timely execution of marketing activities.

Digital & Social Media Marketing

- Coordinate social media marketing activities across relevant platforms.
- Plan and maintain social media content calendars in coordination with the digital/creative team.
- Coordinate development of posts, reels, videos, creatives, and promotional content.
- Monitor social media engagement and customer responses.
- Support online campaigns and promotional activities to generate enquiries and business leads.
- Coordinate with agencies, designers, photographers, and digital partners wherever required.

Brand Promotion & Communication

- Ensure consistent brand communication across marketing materials and promotional campaigns.
- Coordinate hotel and resort promotional materials such as brochures, flyers, standees, menus, posters, and digital creatives.
- Promote hotel offerings including leisure stays, corporate packages, MICE, weddings, restaurants, and events.
- Support PR, media, influencer, and partnership activities.
- Identify opportunities for local and regional brand promotion.

Business Development & Lead Generation





- Support Sales teams in generating marketing-qualified leads and business opportunities.
- Develop promotional campaigns for Corporate, MICE, Wedding, Travel Trade, and Leisure segments.
- Coordinate marketing activities with Sales teams to support revenue generation.
- Maintain databases of marketing contacts, partners, agencies, corporates, and prospective customers.
- Participate in exhibitions, networking events, promotional events, and industry activities.

Events & Promotional Activities

- Plan and coordinate marketing support for hotel events, launches, festivals, celebrations, weddings, and MICE events.
- Coordinate with Operations and Sales teams for event-related promotional requirements.
- Support execution of promotional activities at properties and external venues.
- Coordinate photography and videography requirements for events and campaigns.
- Ensure timely communication and promotion of upcoming events.

Market Research & Brand Analysis

- Conduct market research to identify current hospitality and marketing trends.
- Monitor competitor marketing activities, offers, packages, and promotions.
- Identify new marketing opportunities and potential customer segments.
- Collect customer and market feedback and share relevant insights with management.
- Track effectiveness of marketing campaigns and promotional activities.

Coordination & Account Management

- Coordinate with Sales, Reservations, Operations, F&B;, Front Office, and Property teams for marketing requirements.
- Coordinate with external agencies, vendors, designers, printers, photographers, and other marketing partners.




- Ensure timely completion of assigned marketing activities.
- Maintain professional relationships with marketing partners and business associates.
- Handle marketing-related queries and coordinate for timely resolution.

Reporting & Administration

- Prepare daily, weekly, and monthly marketing activity reports.
- Maintain records of campaigns, promotional activities, events, leads, and marketing expenses.
- Track campaign performance and lead generation.
- Maintain marketing calendars and activity schedules.
- Assist management in preparing marketing presentations and performance reports.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Hospitality Management, Mass Communication, or a related field.
- MBA/PGDM in Marketing will be an added advantage.
- Certification in Digital Marketing, Social Media Marketing, or related areas will be preferred.

Experience Required

- 2–5 years of experience in Marketing, preferably in the Hospitality, Hotel, Resort, Travel, or Tourism industry.
- Experience in hotel/resort marketing, digital marketing, social media, events, or brand promotion will be preferred.
- Candidates with experience in hospitality marketing and coordination with Sales teams will be preferred.

Key Skills & Competencies

- Strong communication and interpersonal skills.
- Good knowledge of marketing and promotional activities.
- Robust coordination and relationship management skills.
- Creative thinking and ability to develop promotional ideas.
- Basic knowledge of digital and social media marketing.
- Good presentation and communication skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Ability to coordinate with multiple departments and external agencies.
- Strong organizational and time-management skills.
- Ability to work independently as well as within a team.
- Willingness to travel for events, campaigns, property visits, and promotional activities.

📌 Sr. Marketing Executive (Silvassa)
🏢 Treat Hotels u0026 Resorts
📍 Silvassa