- B2B Social media content creator with an overall experience of 4-6 years (Virima is B2B)

- Must haves: B2B social media management experience, B2B quality video editing and creating experience (please ask for portfolios if they claim to have video editing/creating experience), B2B video storytelling (not tutorial creation or product walkthrough creation - that's a different genre of learning management system (LMS) that doesn't require video editing or creating experience because of the supportive tools; so, we have to be careful her

- Nice to haves : UGC video content creation

- AI video content creation for technical products; we call these branding videos; they don't need to have technology background to do this - please ask for what tools they use if they claim they have experience in AI video creation

Requirements

About the Role

Virima is hiring a growth-obsessed, internet-native creator to join our marketing team as our Social Media Content Creator. Your job isn't to make content that "looks nice" — it's to grow our channels. Followers. Engagement rate. Watch time. Reach. Real numbers going up, quarter over quarter.

Video is how you'll get there. It's the highest-leverage format on every platform right now, and you already know that — but this isn't a videographer role. Nobody's handing you a shot list.

You're the one deciding what gets made, because you can feel what a trend, a sound, or a format is about to do before it does it.

You'll own the full loop end to end: spotting what's working, concepting it for Virima, getting it shot and edited (using AI tools to move fast), publishing it, and then reading the numbers to figure out what to do more of.

What You'll Do

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- Own channel growth. Followers, engagement rate, watch time, reach — these are your metrics, not just something you glance at.



You'll set targets and build a content strategy to hit them.

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- Trend-surf daily.

Monitor

TikTok, Instagram, YouTube Shorts, X, and LinkedIn for emerging formats, sounds, and conversations relevant to Virima's audience, and move on them fast — hours, not weeks.

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- Concept and create video content. Plan and produce short-form video (talking-head, voiceover, skits, UGC-style, behind-the-scenes) tailored to each platform's native style.

You don't need to be a trained videographer — you need to know what makes people stop scrolling and be able to get it made, whether that's you filming it, briefing a teammate, or directing a quick shoot.

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- Make it feel native, not corporate. UGC-style, unpolished, creator-coded — the stuff that feels like it belongs in the feed instead of interrupting it.

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- Publish and manage the channels. Schedule and post across TikTok, Instagram, LinkedIn, YouTube Shorts, and X. Run the content calendar and stay on top of comments and community engagement — growth includes the conversation, not just the post.

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- Use AI tools to move faster. Scripting, editing, captioning, voiceovers, thumbnails, repurposing — tools like CapCut AI, Runway, ElevenLabs, Midjourney, and ChatGPT/Claude so one idea becomes a week of content.

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- Design supporting assets. Graphics, carousels, and thumbnails that pull their weight next to the video.

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- Live in the analytics. Track views, engagement, watch time,



and follower growth weekly. Kill what's not working, double down on what is — this is how the strategy gets sharper every month.

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- Collaborate cross-functionally. Align content with campaigns, product launches, and brand voice, working closely with the marketing team.

What We're Looking For

● 3–4 years growing social channels or creating content — social media, video editing, or content creation (agency, in-house, or a strong freelance/personal portfolio all count) — and a track record you can point to: follower growth, engagement lift, view counts, something measurable.

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- A genuine pulse on TikTok and short-form culture — you were talking about the trend before it hit your group chat, not after.

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- Hands-on video editing skills —
- CapCut, Premiere Pro, Final Cut, or similar. You don't need to be a videographer, but you need to be fluent enough to shape raw footage into something that performs.

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- A design eye — degree, coursework, or self-taught, but you understand composition, typography, and color well enough that everything you touch looks intentional.

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- Real UGC instincts — you've made or deeply understand the "shot on a phone, feels real" style, and you know why it outperforms polished brand video.

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- Comfort in front of the camera, or directing someone who is — when a piece calls for a face, you can get it done.

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- Fluency with AI creative tools for content generation, editing, and repurposing.

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- A strategist's brain, not just a creator's eye — you think in hooks, retention, and what the algorithm is rewarding this month, not just "does this look cool."

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- Self-starter energy — comfortable owning a channel's growth number and moving rapid with minimal oversight.

📌 Social Media Strategist (Bengaluru)
🏢 Virima
📍 Bengaluru