Build the next big thing in D2C fashion with Napstory. ?

? Location: Kolkata, West Bengal

? Work Mode: Full time | Work from Office

At Napstory, we’re building more than a nightwear brand. We’re building a lifestyle brand that makes everyday moments feel a little more special.

With our signature 100% cotton nightwear, quirky prints, and a growing community of customers who love our aesthetic, we’re on a mission to make Napstory a household name in Indian fashion.

Now, we’re looking for a Social Media Manager who understands the business of building a D2C fashion brand, someone who can turn creative ideas into compelling content, build a loyal community, and make people fall in love with the brand before they even make their first purchase.

If you understand the intersection of fashion, culture, content, and commerce, this could be your next big opportunity.

WHAT YOU’LL OWN1. Brand Building & Social Media Strategy

- Own Napstory’s social media presence, primarily Instagram, and build a distinctive, recognisable brand identity.
- Develop a content strategy that strengthens brand recall, engagement, community, and sales.
- Stay ahead of emerging trends in fashion, lifestyle, pop culture, and social media and know which ones are worth turning into content.
- Ensure every piece of content feels unmistakably Napstory.

2. Content Creation & Creative Direction

- Lead the content calendar, from ideation and scripting to shoots, publishing, and performance analysis.
- Conceptualise high-impact Reels, carousels, campaigns, product stories, and relatable fashion and lifestyle content.
- Work closely with designers, photographers, creators,



and the marketing team to bring ideas to life.
- Build a consistent visual language that makes Napstory instantly recognisable.

3. Influencer & UGC Marketing

- Identify and collaborate with relevant fashion, lifestyle, and micro-influencers.
- Develop creative briefs and influencer-led content strategies that feel authentic rather than overly promotional.
- Build a strong library of user-generated content that supports both organic social media and paid marketing.

4. Growth, Engagement & Performance

- Track reach, engagement, saves, shares, follower growth, website traffic, and social-driven conversions.
- Understand what makes content perform and continuously improve the strategy using data.
- Work with the performance marketing team to identify winning creatives and turn organic content insights into advertising opportunities.
- Build a community that doesn't just follow Napstory but actively engages with and advocates for the brand.

? WHO WE’RE LOOKING FOR
- Prior experience managing social media for a D2C fashion, apparel, beauty, or lifestyle brand is strongly preferred. Experience with a D2C fashion brand will be a major advantage.
- A proven portfolio of social media work, campaigns, and content you have personally contributed to.
- Strong understanding of Instagram, Reels, creator-led content,



social media trends, and digital-first brand building.
- A creative thinker who understands that viral content is great, but building a desirable brand is even better.
- The ability to balance aesthetics, storytelling, consistency, and commercial outcomes.
- Strong communication, planning, project management, and execution skills.
- A hands-on attitude — someone who can take an idea from a blank page to a live campaign.

Bonus points if you have:

- Helped scale a D2C brand’s social media presence.
- Built successful influencer or UGC programmes.
- Experience with fashion shoots, creative direction, or content production.
- A sharp eye for Pinterest-inspired aesthetics, internet culture, and Gen Z consumer behaviour.

? WHY NAPSTORY?We’re at a stage where the right person can make a meaningful difference to how the brand grows.
- Real ownership: You won’t just execute someone else’s content calendar. You’ll help shape the brand’s voice, identity, and creative direction.
- Room to experiment: Test new formats, develop campaign ideas, and bring ambitious creative concepts to life.
- Business impact: See how your work influences brand awareness, customer acquisition, engagement, and revenue.
- A growing brand: Work at the intersection of fashion, D2C, e-commerce, influencer marketing, and performance-led growth.
- A platform to grow: Build your portfolio, expand your skill set, and grow alongside a brand with bigger ambitions.
- We’re looking for someone who wants to do more than post content. We want someone who wants to build a brand people genuinely love.

📌 Social Media Marketing Manager (Kolkata)
🏢 Napstory
📍 Kolkata