We're Hiring: SMO & Meta Ads Expert

Brand: KOHIRA - Lab-Grown Diamond Jewellery

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Digital Marketing

About the Role

We are looking for a highly analytical SMO and Meta Ads professional who can combine organic social media growth with sophisticated paid advertising strategies.

The ideal candidate must understand advanced audience segmentation, layered audience building, campaign optimisation, marketing funnels and detailed performance analysis.

Key Responsibilities

1. Social Media Optimisation: Improve organic visibility, engagement, profile reach, audience growth and social media performance across Instagram, Facebook and other relevant platforms.
2. Advanced Meta Advertising: Plan, execute and optimise Meta campaigns for brand awareness, showroom footfall, lead generation, WhatsApp enquiries and e-commerce sales.
3. Layered Audience Strategy: Create sophisticated audiences using demographics, interests, behavior, engagement, website visits, CRM data and first-party customer information, where supported by Meta.
4. Audience Segmentation: Build custom, lookalike, prospecting, remarketing and exclusion audiences to improve campaign efficiency.
5. Full-Funnel Advertising: Execute awareness, consideration, conversion and retention campaigns with stage-specific creatives, messaging and performance objectives.
6. Multi-Location Campaign Management: Plan and monitor location-specific campaigns for KOHIRA showrooms across different cities.
7. Creative Performance Testing: Conduct systematic A/B testing of creatives, hooks, copy, placements, landing pages and audience segments.
8. Tracking & Attribution: Work with Meta Pixel, Conversions API, GA4,



UTM tracking and CRM integrations to improve lead and conversion measurement.
9. Detailed Metrics Analysis: Analyse CPM, CPC, CTR, frequency, cost per lead, cost per qualified lead, lead-to-sale conversion, CAC, ROAS and campaign-level profitability.
10. Performance Reporting: Prepare detailed showroom-wise, campaign-wise and audience-wise performance dashboards with actionable recommendations.

Mandatory Skills & Expertise

- Advanced working knowledge of Meta Ads Manager and Meta Business Suite.
- Proven experience building multi-layered audience strategies.
- Strong understanding of Meta campaign structures, automated rules and Advantage+ campaigns.
- Expertise in conversion tracking, retargeting and performance optimisation.
- Ability to analyse lead quality, not merely lead volume.
- Advanced proficiency in GA4, Google Tag Manager, Looker Studio and Excel or Google Sheets.
- Solid understanding of organic social media growth and content-performance analysis.
- Experience managing multiple simultaneous campaigns with measurable results.

Preferred Qualifications

- 3-4+ years of relevant experience.
- Experience in D2C, e-commerce, retail, jewellery, fashion or premium consumer brands.
- Experience integrating Meta campaigns with CRM systems.

Key Performance Indicators

- Qualified lead volume and cost per qualified lead.
- Lead-to-visit and lead-to-sale conversion rates.
- Showroom-wise advertising performance and sales attribution.
- E-commerce ROAS and customer acquisition cost.
- Organic reach, engagement and relevant follower growth.
- Overall campaign efficiency and marketing ROI.

To Apply: Submit your CV with examples of Meta advertising campaigns, audience strategies, budgets handled and measurable results.

Email id: [email protected]

Join KOHIRA and help build a performance-driven social media ecosystem.

📌 Social Media Marketing Manager (Surat)
🏢 Kohira
📍 Surat