ABOUT EREHWON

Erehwon is committed to making innovation the currency of India through innovation-led transformation across school education, higher education, and the corporate sector. We enable school students and educators to move from technology consumption to technology creation, empower higher education institutions in innovation and entrepreneurship, and help corporates drive breakthrough innovation and solve complex business challenges.

With over 35 years of experience, Erehwon has partnered with 450+ organisations across Asia, Europe, and the United States, addressing 1,000+ innovation challenges. Its partners include Unilever, Marico, ITC, Schneider Electric, Titan, Max New York Life Insurance, Aditya Birla Group, Atal Innovation Mission (NITI Aayog), REVA University, and Manipal University.

Through its Orbit-Shifting Innovation™ methodology, Erehwon builds innovation capabilities that enable individuals and organisations to create lasting impact.

ABOUT THE ROLE The Social Media Manager will play a central role in translating Erehwon's 35+ years of innovation expertise, experience, and impact into a strong and compelling digital presence across its three core domains: Corporate Innovation, School Education, and Higher Education.

The role will be responsible for strengthening Erehwon's brand visibility, establishing a distinct digital presence for its work across these domains, and communicating its thought leadership, programmes, partnerships, and impact through engaging and strategic digital storytelling.

This is a hands-on, creative, and execution-driven role that combines strategic thinking with robust content creation and production capabilities. The selected candidate will take complete ownership of Erehwon's end-to-end social media operations - from developing content strategies and conceptualising ideas to designing creatives, producing videos, publishing content, managing campaigns, and analysing performance.

The role will involve approximately 70% hands-on implementation and content creation, and 30% social media strategy and planning. Content design will be a critical component of this position.

We are looking for someone with a strong visual sensibility, creative storytelling abilities, and the technical expertise to independently produce high-quality digital content that reflects Erehwon's brand identity and communication objectives.

JOB RESPONSIBILITIES

Key area & Tasks:

Content Design & Creative Production (Primary Responsibility)

- Independently conceptualise, design, and produce high-quality digital content, including social media posts, carousels, infographics, campaign creatives, presentations, and event communication materials.
- Translate Erehwon's innovation expertise, programmes, partnerships, and achievements into compelling visual narratives across school education, higher education, and the corporate sector.
- Develop platform-specific creatives that align with Erehwon's brand identity, targetm audiences, and communication objectives. Maintain consistent visual standards through branded templates, typography, and design guidelines.

Video Production & Editing

- Conceptualise, produce, and edit Instagram Reels, YouTube Shorts, promotional videos, interviews, and event highlights.
- Transform raw footage into engaging content using subtitles, transitions, music, motion graphics, and other visual elements.
- Repurpose webinars, interviews, and long-form recordings into platform-specific short-form content.




- Coordinate photography and video documentation during organisational programmes, workshops, and events.

End-to-End Social Media Management & Implementation

- Independently manage Erehwon's social media channels, including LinkedIn, Instagram, Facebook, and YouTube.
- Own the complete content lifecycle, including ideation, copywriting, design, editing, approvals, scheduling, publishing, and audience engagement.
- Develop and maintain weekly and monthly content calendars, ensuring timely and consistent communication.
- Collaborate with leadership, business, programme, and partnership teams to identify content opportunities and gather relevant material.
- Maintain an organised repository of digital assets, including photographs, videos, and creative designs.

Social Media Strategy & Planning

- Develop and implement platform-specific strategies aligned with Erehwon's vision, organisational priorities, and communication objectives.
- Strengthen Erehwon's digital presence and thought leadership, particularly on LinkedIn, by showcasing its innovation expertise and institutional impact.
- Plan and execute digital campaigns around corporate engagements, educational initiatives, partnerships, events, and organisational milestones. udience growth, and video views.
- Identify emerging trends, audience preferences, and opportunities to enhance brand visibility and engagement.

Performance Analytics & Optimisation

- Monitor key performance indicators, including reach, impressions, engagement, audience growth, and video views.
- Evaluate content and campaign effectiveness to identify opportunities for improvement.
- Prepare monthly performance reports with actionable insights and recommendations to optimise Erehwon's social media performance

REQUIRED TECHNICAL SKILLS & TOOLS The candidate should possess strong hands-on skills in content design and video editing, along with practical knowledge of the tools required for end-to-end social media management, content planning, and performance analysis.

Graphic Design & Visual Content Creation – Essential: Strong hands-on proficiency in:

- Canva Pro: Advanced social media design, branded templates, carousels, infographics, presentations, and visual assets.
- Adobe Photoshop or Illustrator: Working knowledge of professional graphic design and image editing.
- Strong understanding of visual storytelling, typography, composition, and brand consistency.
- Familiarity with Figma, Adobe Express, or similar creative design platforms will be an advantage.

Video Editing & Motion Graphics – Essential Experience using:

- CapCut or Adobe Premiere Pro: Hands-on experience creating and editing reels, short-form videos, interviews, and event highlights.
- Ability to independently manage basic video production, including subtitles, transitions, audio, and visual effects.
- Working knowledge of Adobe After Effects, DaVinci Resolve, Adobe Lightroom, or equivalent tools for motion graphics, colour correction, and advanced visual editing is desirable.

Social Media Publishing & Management – Essential

- Meta Business Suite, LinkedIn, and YouTube Studio: Practical knowledge of content publishing,



scheduling, account management, and audience engagement.
- Understanding of platform-specific content formats and best practices.
- The candidate should be comfortable managing multiple social media accounts, scheduling content, tracking publishing calendars, and maintaining platform-specific content requirements.

Analytics & Performance Monitoring: Working knowledge of:

- LinkedIn Analytics
- Instagram Insights and Facebook Insights
- YouTube Analytics
- Google Analytics 4 (GA4)
- Google Sheets or Microsoft Excel for reporting

Familiarity with Looker Studio and campaign tracking using UTM parameters is an advantage. AI-Assisted Content Creation

- Familiarity with ChatGPT and Canva AI for content ideation, copywriting, visual creation, and improving production efficiency.
- Proficiency in Google Workspace for content planning, collaboration, and digital asset management.

Candidates are not expected to have expertise in every software listed. However, advanced design skills,

strong video editing capabilities, and hands-on proficiency in the essential content creation and social media management tools are mandatory.

- Prepare monthly performance reports with actionable insights and recommendations to optimise Erehwon's social media performance.
- 3–5 years of relevant experience in social media management, digital content creation, or brand communications.
- Demonstrated experience independently managing organisational or brand social media accounts, from content planning through execution and performance monitoring.
- Strong creative portfolio showcasing independently designed social media content, including carousels, infographics, reels, short-form videos, and campaign creatives.
- Excellent copywriting, visual storytelling, and communication skills, with the ability to translate complex ideas into engaging digital content.
- Strong understanding of social media platforms, audience behaviour, content trends, and engagement strategies.
- Experience developing content calendars, executing digital campaigns, and using performance analytics to optimise results.
- Ability to work independently,manage multiple priorities, meet deadlines, and collaborate effectively with crossfunctional teams.

PREFERRED EXPEREINCE

- Social media experience in B2B, consulting, innovation, technology, education, or social impact sectors.
- LinkedIn thought leadership and founder branding.
- Corporate storytelling, event coverage, campaigns, and video production.
- Familiarity with paid digital advertising.
- Understanding of CSR and social impact communication.

HOW TO APPLY?

Interested candidates should share their updated CV and a portfolio demonstrating their social media content creation and management experience.

A portfolio is mandatory and should include:

- Examples of independently designed social media posts, carousels, and infographics.
- Links or samples of reels, short-form videos, and other video content.
- Examples of social media pages or campaigns previously managed.
- Relevant performance results, where available.

Experience: 3-5 years | Location: Bangalore | Annual Compensation: 6 - 8 LPA | Employment Type: Full Time (Onsite)

Shortlisted candidates may be required to complete a practical creative assignment demonstrating their strategic thinking, content planning, creative design, and execution capabilities.

Send your application to: [email protected]

Email Subject: Application – Social Media Manager

📌 SOCIAL MEDIA MANAGER (Bengaluru)
🏢 Erehwon Innovation
📍 Bengaluru