About Foodstories:

Foodstories is the gourmet store to shop at in India ,a destination for discerning consumers who appreciate exceptional taste, premium quality, and discovering something new. More than just a food store, Foodstories brings together the world of gourmet food, everyday indulgence, wellness, and culinary discovery under one roof.

Designed for people who believe excellent food is an experience, Foodstories offers a thoughtfully curated selection of premium farm-fresh produce, artisanal bakery products, handcrafted cheeses, single-origin chocolates, exotic spices, global pantry essentials, wellness products, and much more. With nearly half of its offerings freshly prepared in-store, Foodstories places freshness, quality, and authenticity at the heart of the experience.

The Foodstories experience extends beyond shopping. Each store brings together gourmet retail, all-day dining, specialty coffee, fresh food, and wellness in a contemporary environment designed to make discovering and enjoying great food an everyday experience.

With a growing presence across India, Foodstories currently has stores at Hill Road, Bandra and Lokhandwala, Andheri in Mumbai, Ambience Mall, Vasant Kunj in Delhi NCR, Banjara Hills in Hyderabad, and Prestige Sterling Square in Bengaluru. The brand is continuing its rapid expansion, with new stores coming soon in Bellandur, Bengaluru, and Hyderabad.

Foodstories also makes premium food accessible wherever customers are, through its online platform, app, WhatsApp ordering, and personalised phone-based concierge services creating a seamless omnichannel experience between its stores and digital platforms.

Founded by Ashni Biyani and Avni Biyani, Foodstories is built around a shared passion for exceptional ingredients, global food cultures, and elevated experiences. With its distinctive mix of gourmet retail, fresh food, dining, coffee, and wellness,



Foodstories is creating a new benchmark for how India shops, discovers, and experiences premium food.

Visit us

https://www.foodstories.shop/

https://www.linkedin.com/company/foodstoriesshop/posts/?feedView=all&viewAsMember;=true

About the Role

We are looking for a Social Media Lead who can independently strategize, create, and execute engaging social media campaigns for Food Stories. The ideal candidate will have prior experience working with luxury and premium brands, a passion for food, and the ability to create high-quality content. This is an individual contributor role, requiring hands-on expertise in every aspect of social media management.

Key Responsibilities

1. Content Strategy & Planning: Develop and execute detailed content calendars for product launches, campaigns, festivals, and monthly marketing initiatives.
2. Visual Content Creation: Design mood boards and create visually appealing assets, including product launch videos, performance marketing ads, social media posts, and more, ensuring they align with the brand’s tone and aesthetic.
3. Content Bank Management: Build and maintain a repository of high-quality content for use across digital and offline platforms.
4. Content Production: Work closely with a network of photographers, videographers, and external agencies to produce content while ensuring adherence to brand guidelines.
5. Hands-On Creation: Independently create and edit content using tools like InShots and Canva,



ensuring quick turnaround times for social media requirements.
6. Trendspotting: Stay updated on current trends in food content, bringing innovative ideas and best practices to the table.
7. Analytics & Optimization: Use data insights and analytics to evaluate content performance and adapt strategies to enhance engagement and effectiveness.
8. Inspire Excellence: Lead by example by actively creating content that meets the brand’s standards for quality, creativity, and impact.

What We’re Looking For

1. Experience: 5-8 years of experience working with luxury and premium brands, with a strong portfolio showcasing impactful social media content and campaigns.
2. Creative Expertise: Skilled at using tools like InShots, Canva, and other video-editing and design platforms to produce high-quality content.
3. Food Enthusiast: Passion for food and a strong understanding of the gourmet and luxury food landscape.
4. Language Proficiency: Excellent command of the English language, with strong written and verbal communication skills.
5. Trend Awareness: Ability to stay ahead of trends in food content and social media, and apply these insights to elevate the brand’s presence.
6. Data-Driven Approach: Comfort with analyzing social media performance metrics and using insights to guide content strategies.
7. Self-Starter: Highly motivated and capable of working independently, with a focus on ownership and accountability.

Why Join Us? At Food Stories, you’ll have the opportunity to shape the social media voice of a premium gourmet food brand. As an individual contributor, you’ll have complete ownership of the social media strategy and execution, giving you the freedom to unleash your creativity and make a tangible impact.

If you’re a passionate content creator with a flair for luxury and a love for food, we’d love to have you onboard!

📌 Social Media Manager (Mumbai)
🏢 Foodstories
📍 Mumbai