Role &

Responsibilities – Social Media Executive

- Social Media Management:
Manage and maintain the company’s social media accounts, including LinkedIn, Instagram, Facebook, X (Twitter), and other relevant platforms, ensuring consistent branding and regular activity.

- Content Planning &
- Calendar Management:

Develop and maintain a monthly social media content calendar aligned with the company’s marketing objectives, campaigns, product launches, and business goals.

- Content Creation &

- Publishing:

Create engaging social media posts, captions, creatives, carousels, stories, reels, and short-form videos to communicate the company’s products, services, updates, and brand messaging effectively.

- Copywriting &

- Communication:

Write compelling captions, post descriptions, headlines, and calls to action (CTAs) that encourage audience engagement and strengthen brand awareness.

- Brand Awareness &

- Growth:

Develop and execute social media strategies to increase brand visibility, grow followers organically, improve engagement, and establish a strong digital presence across relevant platforms.

- Audience Engagement:
Monitor comments, messages, mentions, and audience interactions. Respond professionally to queries and engage with followers to build a positive online community.

- Trend Research:
Stay updated with the latest social media trends, trending topics, hashtags, platform updates, and competitor activities to identify opportunities for creative and relevant content.

- Campaign Execution:
Plan and execute social media campaigns for product promotions, company announcements, events, festivals, industry updates, and other marketing initiatives.

- Competitor Analysis:
Monitor competitors’ social media activities, content strategies,



engagement levels, and industry trends to identify opportunities for improvement and differentiation.

- Performance Monitoring &

- Reporting:

Track key performance indicators (KPIs), including reach, impressions, engagement rate, follower growth, clicks, and conversions. Prepare regular performance reports and recommend strategies to improve results.

- Coordination with Internal Teams:
Collaborate with the design, content, performance marketing, sales, and product teams to develop relevant content and ensure consistency in brand communication.

- Lead Generation Support:
Create and promote content that supports business development, generates relevant enquiries, drives website traffic, and attracts potential customers.

- Hashtag &

- Keyword Research:

Identify relevant hashtags, keywords, and industry-specific topics to improve content discoverability and reach the target audience.

- LinkedIn Marketing:
Manage the company’s LinkedIn presence by publishing thought leadership content, company updates, industry insights, employee achievements, product information, and other B2B-focused posts.

- Content Optimization:
Analyse the performance of published content and experiment with different formats, posting schedules, captions, and creative approaches to improve audience engagement.

- Community &

- Brand Reputation Management:

Monitor brand mentions, maintain a consistent brand voice, and support the development of a professional and trustworthy online brand image.

- Reporting &

- Continuous Improvement:

Share periodic updates with the reporting manager regarding content performance, campaign outcomes, audience growth, and current opportunities to strengthen the company’s social media presence.

📌 Social Media Executive (Gurugram)
🏢 Wilyer
📍 Gurugram