We are a growing online retailer selling handcrafted Damascus knives, outdoor gear, leather hats and accessories. We’re looking for a hands-on Shopify expert to run our online store day to day and grow sales through smart product marketing.

What You’ll Do

Store operations

- Manage our Shopify store end to end, including products, collections, pricing, inventory, discounts and checkout settings
- Write and optimize product listings with clear titles, descriptions, SEO metadata, and well-organized photos and variants
- Keep the theme, navigation and landing pages updated, and make basic edits in Liquid, HTML and CSS
- Set up and manage Shopify apps for reviews, email, upsells, shipping, subscriptions and similar functions
- Oversee order processing, fulfillment, shipping settings, returns and customer service workflows
- Track inventory and work with suppliers to avoid stock-outs on best sellers

Product marketing and growth

- Plan and run paid campaigns on Meta (Facebook/Instagram), Google Shopping and Search, and TikTok
- Build email and SMS flows in Klaviyo or Shopify Email, including welcome, abandoned cart, post-purchase and win-back flows
- Launch recent products with promotions, bundles and seasonal campaigns
- Manage Google Merchant Center and product feeds, and sell on additional channels such as Amazon, eBay, Etsy or TikTok Shop where they fit
- Improve conversion through A/B testing,



page speed, product page layout and trust signals
- Grow organic traffic through SEO, blog content and social media
- Coordinate product photography and short-form video for ads and listings

Reporting

- Track KPIs including sales, conversion rate, average order value, return on ad spend, customer acquisition cost and repeat purchase rate
- Report results weekly and recommend what to do next

What We’re Looking For

- 3+ years running or managing a Shopify store, with results you can show
- Proven experience with paid social and Google Ads, including managing budgets and improving return on ad spend
- Strong knowledge of Shopify admin, apps and theme customization
- Experience with Klaviyo or similar email/SMS platforms
- Comfort with Google Analytics 4, Shopify Analytics and ad platform reporting
- Strong writing skills for product copy, ads and emails
- Organized and self-directed, able to manage several priorities with little supervision

Nice to Have

- Experience selling knives, outdoor gear, apparel or accessories
- Experience with Amazon Seller Central or marketplace channels
- Basic graphic design skills (Canva, Photoshop) or video editing
- Experience with influencer or affiliate programs
- Shopify Plus experience

Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: Remote

📌 Shopify Developer (India)
🏢 Bold Group
📍 India