Strategic Product Marketing Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more. Craft and implement product positioning and go-to-market strategies that differentiate our offerings Develop targeted value propositions and messaging frameworks for key market segments Design and execute strategic marketing plans tied to revenue objectives Content Development & Sales Enablement Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers Design and deliver comprehensive product training programs for sales teams Create strategic sales tools including competitive analysis and objection handling guides Market & Customer Intelligence Lead competitive analysis and maintain detailed market insights Conduct win-loss analyses to optimize sales effectiveness Research and analyze market trends to identify growth opportunities Gather and synthesize customer feedback to inform product and marketing decisions Cross-Functional Leadership Build strong partnerships with Product, Sales, and Customer Success teams Provide strategic support for key customer relationships and quarterly business reviews Ensure consistent messaging and go-to-market execution across all channels Professional Requirements 5+ years product marketing experience in Global SaaS (HR tech is a plus) Proven track record driving revenue through strategic marketing initiatives Master storyteller with exceptional positioning and GTM execution Strong analytical mindset for data-driven campaign optimization Outstanding communicator and presenter, especially in B2B sales contexts Self-motivated collaborator who thrives in quick-paced environments