We’re Hiring: Senior SEO Specialist (ON -SITE)Company: Dtale – Detail Group of Companies

Department: Digital Marketing

Experience: 5–6 Years

About DtaleDtale is a premium furniture brand dedicated to artisan craftsmanship, contemporary design, comfort, and functionality. We are looking for an experienced SEO Specialist to strengthen our digital presence, improve organic search rankings, increase website traffic, and generate qualified customer enquiries.

Job SummaryThe Senior SEO Specialist will be responsible for planning, implementing, and managing comprehensive SEO strategies to improve Dtale’s website performance, search engine visibility, organic traffic, and online lead generation. The ideal candidate should have strong technical SEO expertise, proven experience in keyword strategy, and the ability to deliver measurable results.

Key Responsibilities

- Develop and execute comprehensive SEO strategies, including on-page, off-page, technical, and local SEO.
- Conduct advanced keyword research and competitor analysis relevant to premium furniture, home décor, interior design, and lifestyle products.
- Optimise website structure, landing pages, product pages, URLs, meta titles, meta descriptions, headings, and image alt attributes.
- Conduct technical SEO audits and resolve issues related to crawling, indexing, duplicate content, broken links, site speed, mobile usability, and Core Web Vitals.
- Implement structured data and schema markup wherever relevant.
- Develop SEO-driven content strategies in collaboration with the content and digital marketing teams.
- Build high-quality backlinks through ethical link-building strategies and relevant industry outreach.
- Optimise Google Business Profiles and local search visibility for Dtale’s Kochi and Bangalore locations.
- Monitor keyword rankings, organic traffic, engagement, conversions, and lead generation.
- Use Google Analytics 4, Google Search Console, SEMrush, Ahrefs,



or equivalent tools to analyse performance and identify growth opportunities.
- Develop and execute strategies to improve website authority, organic visibility, and qualified enquiries.
- Stay updated on Google algorithm updates, SEO trends, and industry best practices.
- Prepare monthly SEO performance reports with actionable insights, progress against targets, and recommendations.
- Coordinate with internal teams, developers, and content creators to implement SEO improvements effectively.

Required Skills and Qualifications
- 5–6 years of proven hands-on SEO experience.
- Strong expertise in technical SEO, on-page SEO, off-page SEO, and local SEO.
- Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.
- Experience with website audits, keyword mapping, competitor benchmarking, and backlink analysis.
- Strong understanding of website architecture, indexing, structured data, and Core Web Vitals.
- Demonstrated ability to improve organic traffic, search rankings, and qualified leads through SEO.
- Experience in e-commerce, furniture, home décor, interior design, or retail industries will be an advantage.
- Robust analytical, communication, and problem-solving skills.
- Ability to work independently in a remote environment and deliver measurable results.

Key Performance Indicators (KPIs)
- Growth in qualified organic website traffic.
- Improved rankings for strategic, high-intent keywords.
- Increase in organic enquiries and conversions.
- Improved local search visibility for target locations.
- Improvement in technical SEO health and website performance.
- Growth in quality backlinks and relevant referring domains.
- Consistent delivery of monthly SEO reports and agreed performance targets.

How to ApplyInterested candidates are requested to share their updated CV, portfolio, and examples of previous SEO projects, including measurable improvements in organic traffic, keyword rankings, and lead generation. Email: [email protected]

📌 SEO Specialist (Kochi)
🏢 Dtale
📍 Kochi