Company:LinkBuilding.Company

Job Type: Full-Time

Work Mode: Fully Remote

Salary: ₹32,000–₹40,000 per month

About LinkBuilding.Company

LinkBuilding.Company is a link-building agency helping SaaS companies, e-commerce brands, and digital businesses improve their organic visibility through high-quality backlinks, editorial placements, and strategic SEO outreach.

We are looking for a results-driven SEO Outreach Lead to manage our email infrastructure, plan and execute outreach campaigns, and consistently bring new publishing partners into our network.

This is a KPI-driven role where success is measured by positive replies, qualified partner acquisition, and outreach campaign performance.

Your primary responsibility is to generate positive replies from relevant websites and build a strong pipeline of potential publishing partners.

Pricing negotiations and commercial deal closures are handled by a separate team, allowing you to focus entirely on outreach and partner acquisition.

Key Responsibilities

- Email Infrastructure Management
- Manage and maintain cold email infrastructure, including sending domains, inboxes, and campaign configurations.
- Monitor deliverability, bounce rates, spam complaints, sender reputation, and inbox health.
- Manage email authentication protocols such as SPF, DKIM, and DMARC.
- Configure sending limits, warm-up processes where appropriate, and campaign schedules.
- Identify and resolve deliverability issues to maintain consistent outreach performance.
- Maintain clean prospect lists and ensure campaigns follow responsible email-sending practices.
- Outreach Campaign Planning
- Plan, launch, and manage outreach campaigns to acquire new publishing partners.
- Develop campaign strategies based on niche, website quality, geography, and business requirements.
- Create targeted prospect lists and build segmented outreach campaigns.
- Write and optimize email templates, subject lines, and follow-up sequences.
- Conduct A/B testing to improve positive reply rates.
- Plan campaign calendars, sending schedules, and follow-up activities.
- Continuously test new outreach strategies to improve results.
- Prospect Research & Partner Acquisition
- Identify relevant websites, publishers, bloggers, editors, and website owners.
- Research prospects using SEO tools, contact-finding platforms, and other data sources.
- Evaluate websites based on Domain Rating (DR), organic traffic, niche relevance, and overall quality.
- Build and maintain a consistent pipeline of potential publishing partners.




- Generate positive responses from qualified websites interested in collaborating.
- Qualify interested prospects and hand them over to the negotiation team.
- Reply & Follow-Up Management
- Monitor campaign responses and execute timely follow-ups.
- Categorize replies into positive, negative, neutral, and follow-up-required categories.
- Identify genuinely interested partners and pass qualified opportunities to the negotiation team.
- Ensure promising opportunities are not lost because of delayed responses or missed follow-ups.
- Maintain accurate records of conversations, campaign performance, and partner status.
- KPI Tracking & Reporting
- Track delivered emails, reply rates, positive reply rates, qualified prospects, and new partners acquired.
- Monitor performance across campaigns, niches, and sending accounts.
- Prepare weekly reports covering results, progress against targets, and areas for improvement.
- Identify underperforming campaigns and implement corrective actions.
- Maintain accurate reporting through Google Sheets, CRM systems, or outreach platforms.
- Take ownership of results and consistently work toward agreed performance targets.
- Process Improvement
- Develop repeatable SOPs for prospecting, campaign execution, and follow-ups.
- Coordinate with the negotiation team to understand partner requirements and priorities.
- Prioritize outreach based on demand for particular niches and website profiles.
- Improve campaign efficiency, data quality, and partner acquisition processes.
- Take ownership of the complete outreach pipeline, from prospect identification to qualified positive reply.

Key Performance Indicators (KPIs)

Performance will be evaluated on measurable outcomes, not simply the number of emails sent.

- Positive reply rate: Percentage of delivered emails generating genuinely interested responses.
- New partners acquired: Number of qualified websites expressing interest in collaborating.
- Qualified partner pipeline: Number of suitable opportunities handed over to the negotiation team.
- Email deliverability: Bounce rates, spam complaints, and sender reputation.
- Campaign execution: Campaigns launched, follow-ups completed, and deadlines met.
- Partner quality: Relevance, organic traffic, authority,



and niche suitability of acquired prospects.
- Performance improvement: Progress in positive replies and partner acquisition efficiency.

Specific targets will be established based on campaign type, prospect quality, sending volume, and business requirements.

Required Skills & Experience

- At least 2 years of experience in SEO outreach, link building, blogger outreach, or cold email campaigns.
- Hands-on experience managing cold email infrastructure and deliverability.
- Familiarity with tools such as BuzzStream, Instantly, Smartlead, Lemlist, or similar platforms.
- Experience using Ahrefs, Semrush, or equivalent SEO tools.
- Understanding of Domain Rating, organic traffic, backlink quality, and topical relevance.
- Strong email copywriting, campaign planning, and follow-up skills.
- Ability to analyze campaign metrics and make data-driven decisions.
- Proficiency in Google Sheets, Excel, and CRM systems.
- Strong organizational skills and the ability to manage multiple campaigns independently.
- A proactive, accountable, and results-oriented mindset.

What This Role Does Not Include

- Pricing negotiations with publishers.
- Commercial deal closure.
- Managing the negotiation team's responsibilities.

Your focus is to generate genuine interest, acquire qualified publishing partners, and build a predictable pipeline for the negotiation team.

What We Offer

- Salary: ₹32,000–₹40,000 per month**, based on experience and skills.
- Fully remote working chance.
- Ownership of an important function within a growing link-building agency.
- Clear KPIs and performance expectations.
- Opportunity to build and improve scalable outreach systems.
- Collaboration with a dedicated negotiation team.
- Opportunities for professional growth as the company expands.

Who Should Apply?

We are looking for someone who understands that successful outreach is not just about sending bulk emails. It requires the right infrastructure, targeted prospects, effective messaging, structured follow-ups, and consistent performance analysis.

If you can independently manage outreach campaigns, maintain healthy email infrastructure, and consistently generate qualified positive replies, we would love to hear from you.

How to Apply

Please share your resume and briefly describe your experience with:

- Cold email infrastructure and deliverability.
- SEO outreach and partner acquisition.
- Outreach tools and campaign management.
- Positive reply rates and partner acquisition results from previous campaigns.

Email: [email protected]

📌 SEO Outreach Lead (India)
🏢 Link Building
📍 India